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Andy Richards


London, United Kingdom
I've been happily working in the design industry for 15 years and have a passion for developing intelligent creative solutions both on and offline to advance clients brand presence and enhance their brand value in the market place. Working at a senior level internationally has afforded me the opportunity to work with a wide range of different clients and other creative professionals through which I have gained a more diverse range of creative experiences. I believe in the power of intelligent design to transform a brand's relationship with its world and am convinced that good design makes our lives better.
Work Experience
Sheffield, United Kingdom
Mar 2012Sep 2012
Design Director (Freelance)
Working as Design Director in the Creative team on Digital branding projects.

- Integral in motivating client relationships and communications strategys.
- Presented creative concepts to clients, managing client expectations.
- Leading brand concept development.
- Facilitated design development in both digital and print collateral.
- Directed Photographers, Copywriters, developers and designers towards cohesive brand expressions.
- Key leader in d4's internal social media strategy.
Dubai, United Arab Emirates
Dec 2006Jan 2012
Senior Creative
Acting concurrently as the lead designer and creative director for projects ranging from advertising, branding, ATL and BTL communications.

- Facilitating the design of collateral for the company’s
most prestigious clients.
- Presenting creative concepts and designs to clients,
managing client expectations, and offers strategic solutions
to communications challenges.
- Working with Copywriters to develop and implement
campaignable ideas and engaging brands.
- Monitoring Artworkers, Photographers and suppliers
to ensure quality and an effective workflow.
- Educating Client Serving staff to ensure accuracy
in client communication.
- Overseeing Junior and Intermediate Creative staff,
providing guidance when needed.
- Reporting overall studio progress to managing directors.
- Conducting portfolio viewings with prospective creative staff.
- Highly proficient user of all relevant industry graphic design
software: PhotoShop, Illustrator, InDesign, QuarkXPress, etc.
- Developing corporate style guides for a diverse range of clients
including TDIC and Rasmala.
London, United Kingdom
Sep 2004Dec 2006
Art Director
Worked in conjunction with Account Executives, Creative Director and clients to conceptualize, design, and implement an expansive array of brand collateral including ATL, BTL and online (identities, brand guidelines, websites, exhibition spaces, stationery systems, brochures, video storyboards, client presentation collateral, etc.) for a diverse range of clients.

- Developed creative concepts and art directed a wide range of photo and video shoots.
- Collaborated with information architects in the production of innovative user interfaces and user scenarios.
- Guided production team and interfaced with clients.
London, United Kingdom
May 2000Sep 2004
BDS Beechwood
Senior Designer
Worked as a Senior Designer within a dealine driven studio creating innovative design solutions for FMCG clients.

- Worked alongside a Creative Director designing advertisements, booklets, corporate literature, posters, in-store point-of-sale and monthly campaigns.

- Established and managed stringent corporate guidelines in the designand production of high quality design and artwork in a deadline-driven environment.

- Coordinated with outside vendors, production team
and technical leads.
Paignton, United Kingdom
Jan 2000May 2000
Paignton Zoo (Design Department)
Middle-weight Designer
Worked in a highly entrepreneurial environment designing internal marketing collateral including annual report, quarterly magazine, exhibition posters, educational literature,
Southampton, United Kingdom
Jan 1998Dec 1999
Newscom Plc.
Junior designer
Worked as a Junior Designer within a frenetic studio environment creating press advertising and editorial design.

- Created complex advertisements, layouts, posters, brochures and leaflets in a highly deadline-driven environment.

- Developed a heightened knowledge of all relevant graphic design software.
English (Native), German (Conversational)
Adobe Indesign, Client facing, Adobe Illustrator, Adobe Photoshop, Photo Manipulation and retouching, Photo-shoot Art Direction, Studio Leadership
Designer of the Year