Concept, design and build everything from consumer journeys and data visualizations to apps, events, posters and social media assets for clients like Dunkin’ Donuts, Liberty Mutual, Great Wolf Lodge, TJX Companies, Bank of America and Cigna. Examples include:

Infographic storytelling: Design posters, booklets and presentations that bring research findings to life in a telegraphic and compelling way to drive client decisions. For Capella University, a collection of students’ personal narratives accompanied by emotional mapping; For Liberty Mutual, visualizations of the risks associated with sponsoring the 2014 Winter Olympics and FIFA World Cup. For TJX, a visual journey of how people use their mobile phones before, during and after they shop at Marshall’s, TJMaxx and HomeGoods.

Bfresh Launch Experience: Helped identify “Allston Christmas” — the Boston area’s unofficial college move-in/furniture abandonment day — as the ideal occasion for launching Stop & Shop’s new, small format grocery concept. Developed activations to engage weary movers, including branded dumpsters, elf-driven pedicabs, carolers and hipster Santas.

Design Museum Mornings Event: Created all visual assets promoting a sold-out networking breakfast and exhibition to engage Boston’s creative community on ways to apply information design each day. The show also featured my own work modeling how people think and behave when choosing vacations for Great Wolf Lodge.

BodiMojo App: Developed the brand identity and UI elements for a resource to help young people express and manage their emotions as they navigate teenhood. Collaborated with UX designers to develop wireframes, style guides, and clickable prototype deliverable.

Create illustrations, posters, album designs, logos, brand identities and more for private clients. Examples include:
Conceptualize, illustrate and art direct materials for Reggaetonarte — an ongoing experimental reggaeton/house music social campaign for music producer SUR
Developed logo, illustrations, album art and booklet for a Colombian pop artist’s first international single and album release
Selected to feature two limited edition designs on apparel sold by Mister Dress-Up international online boutique

Drove concepting for Raising My Kid (RMK), a Facebook game that enabled people to raise virtual children – and brands to target them. Partnered with game designers to animate event cards and HUD.

Created proposals, comps, logos, BTL, ATL, posters, package designs, layouts and POP for clients including Coca-Cola, Carulla, Kia Motors, Santander and Mattel. Helped to conceptualize and design Pictionary ads that were short-listed at Cannes Lions 2011.