Andrea Testa
Sr. Interactive Art Director
Boston, MA, USA
617-717-8212
be.net/andreatesta
Collaborative, Innovative, Inspired, Positive.
As a creative professional, my experience encompasses over 15 years within digital and print creating online promotions, social media, sweepstakes programs, partner programs, B2B, B2C, advertising, branding, direct mail, packaging, and rich media for clients spanning across all industries. I collaborate with cross-functional team members, manage vendors/freelance, mentor/provide leadership and interface with clients to deliver highly creative solutions from concept to completion that are on strategy and within budget.
Specialties
Social Media, Web/Interactive Design, Branding, Print, Promotions
Versatility within my creativity is my strength.
As a creative professional, my experience encompasses over 15 years within digital and print creating online promotions, social media, sweepstakes programs, partner programs, B2B, B2C, advertising, branding, direct mail, packaging, and rich media for clients spanning across all industries. I collaborate with cross-functional team members, manage vendors/freelance, mentor/provide leadership and interface with clients to deliver highly creative solutions from concept to completion that are on strategy and within budget.
Specialties
Social Media, Web/Interactive Design, Branding, Print, Promotions
Versatility within my creativity is my strength.
Work Experience
Staples
Sr. Interactive Designer
December 2011
-
Massachusetts, United States
Digitas
Sr. Art Director - Freelance
June 2011
- November 2011
Massachusetts, United States
Bernard Hodes Group
Creative Director - Digital/Print
Responsible for the management, presentation and development of highly creative conceptual approaches based on approved strategies for both online and offline communications. Participated in new business pitches and nurture existing client relationships within the creative realm. Provide estimations, quotes and timelines. Worked with copywriters, developers, digital strategists, producers, external vendors/freelance talent, and account team to produce deliverables such as websites, microsites, rich media, email blasts, landing pages and various print solutions.
March 2010
-
Boston, Massachusetts, United States
Overdrive Interactive
Senior Interactive Art Director
Communicated to internal team and clients creative concepts supported the defined project objectives and support user conversion goals. Worked with internal teams to concept and implement marketing campaigns for various online projects while adhering to best practices. These projects/campaigns took form in rich media, social media, facebook applications, websites, landing pages, microsites, video platforms, branding and emails.
December 2008
- March 2010
Allston, Massachusetts, United States
Gage Marketing
Sr. Interactive Art Director
Designed websites, emails, banners, collateral, direct mail and branding for sweepstakes & promotions, partner programs, B2B, B2C, spanning all industries. Presented solutions to internal team and clients. Worked internally with technology, account team and creatives as well as with clients to deliver solutions that held within time and budgetary constraints.
June 2003
- April 2008
Newport Beach, California, United States
Abbott MediSense
Sr. Art Director
Designed packaging, ads, collateral, posters, banners, logos, environmental graphics and illustrations for different departments within the corporation such as Worldwide Marketing, Human Resources, Customer Care, and Research & Development at the U.S. and United Kingdom locations. Responsibilities also included hiring freelance talent, directing photographers and working with various vendors as well as different layers of management within the company.
June 2001
- March 2004
Massachusetts, United States
JWG Associates, Inc. | Bought By TMP Worldwide
Design Manager
Supported Vice President of Creative Services in overseeing all corporate work from freelancers and staff under tight deadlines, as well as simultaneously working closely with copywriters, clients, account executives, and regional managers in eleven regional offices in order to meet client creative needs. Designed collateral, ads, posters, logos, web sites, animations/banners for a wide range of clients. Went on press checks to insure quality to client. Worked with photographers, stock houses and vendors.
January 1995
- May 2001
Needham, Massachusetts, United States
Education
Rhode Island School Of Design (RISD)
BFA Design/Illustration
BFA Design/Illustration
Providence, Rhode Island, United States
Awards
Employment Management Association (EMA) Creative Excellence Awards Employment Management Association (EMA) Creative Excellence Awards
Recruitment pieces for State Street, Equiva, International Paper, Community Hospitals, and Integon
2000
Nedma
Unshackle Upstate - Social Media - Gold Award
201005
Internet Advertising Competition
Buell Motorcycle Company – 2009 Spring Promo - Best Automobile Online Ad
201005
Internet Advertising Competition
Progress Software - Best Technology Rich Media Online Ad
201005
W3
Boston.com Globe 10.0 - Facebook App - Web Marketing Application - Silver Winner
201005
Skills
Adobe Illustrator,
Adobe Illustrator,
Banner Ads,
Facebook Applications,
Illustration,
Indesign,
Interactive Design,
OmniGraffle,
Photoshop,
Powerpoint,
Presentations,
Project Management,
Responsive,
Rich Media,
Social Media,
Storyboarding,
Twitter,
User Experience,
Word,
YouTube,