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Andrea Ponti is an Italian designer specializing in everyday life-enhancing electronics, who has developed hundreds of products currently on the market. Born in Cagliari, Italy, in 1985, he has lived in Japan since 2006. Fascinated by the artful simplicity yet sophisticated rationality of Japanese design, he left his home country to carry out innovative stylistic research in Japan, after graduating in industrial design from the Politecnico in Milan, Italy.

A researcher and freelance designer at Kyushu University in Fukuoka, Japan, he has been on numerous internship programs with leading transportation and consumer electronics companies. For several years, he has worked in renowned design firms in Tokyo, Osaka, and Kyoto, learning directly from contemporary Japanese design leaders. Andrea has also organized many exhibits and events for the Salone del Mobile Milan, a leading international furniture and design show in Italy.

Currently Art Director and Chief Designer with Pineway Asia Ltd and Innopocket, he collaborates with several Italian and international design companies and fashion houses. His creations are published in the major trade media. Read Less

We live in a world of objects, and without realising it, we interact with them every single moment of our life. We haven't got the time to dwell on them, and take for granted their existence. We don't appreciate their real value, nor do we question their nature.

All we need is to look around us, realising that we are surrounded by anonymous but essential objects for our daily activities. These perfectly designed anonymous products are simple but fascinating at the same time. They tell us how we live and they are symbols of our culture. Sometimes they become archetypes and matrix, in my opinion, the highest expressions of modern industrial design. The archetype remains unchanged over time, while the trend objects disappears after a few years. In a design world made up of artists, installations and creative excesses, I think it is necessary to reconsider the nature of the objects, and all relationship they have with the history and culture of industrial design. A research path necessary to discover the true meaning of the word Design.

In 2006 I decided to go to live in Japan, questioning everything that until then I assumed was true. To read the meaning of objects through a new critical language. To get involved in the research of archetypes that only the Japanese culture has been handed down over the time. Read Less

2013 CES, Las Vegas: Case Logic new products release
2012 Art Director for Innopocket (Hong Kong)
2012 Establish PONTI DESIGN STUDIO LTD. in Hong Kong
2012 LG Mobile design Award: GRAND PRIZE / 1st
2012 Art Director for Hong Kong based brand Innopocket
2012 Las Vegas, CES 2012: Official Presentation of Pineway Asia Ltd. new products
2011 Art Director and Designer for Hong Kong based Pineway Asia Ltd.
2011 Shortlisted in Fujitsu Design Competition 2011 with the project Luce
2010 Product Designer at Space Magic Mon Co. (Kyoto)
2010 Milano Salone 2010: "New Identities" Event Producer
2010 Product Designer at Hers Experimental Design Lab. (Osaka)
2009 Product Design Researcher at Kyushu University, Fukuoka
2009 Master Degree in Industrial Design, Politecnico di Milano
2009 Product Design Internship at Paolo Schianchi Design Studio (Parma, Italy)
2009 Exhibition at Milano Galleria Vittorio Emanuele with the project Look@Mi
2008 Car Design Internship at Honda Motors (Tokyo)
2008 Product Design Internship at Mitsubishi Electric (Tokyo)
2007 International Exchange Program at Kyushu University (Fukuoka)
2006 Design Exhibition in Milano Triennale Museum with the project Mangiami
2006 Shortlisted in Dyson Design Competition 2006 with the project Mangiami
2006 Bachelor Degree in Product Design, Politecnico di Milano Read Less