Alyssa Mitchell
Multimedia Designer
Huntsville, AL, USAHello! I’m Alyssa Mitchell, or am for short, and I’m into graphic design and media arts. I generate bright ideas.
I’m an internationally award winning designer with over a decade of experience focusing on building brand consistency through cross-platform content from concept to delivery. My practice centers around creating engaging user experiences and emotionally intelligent storytelling.
What I Do: brand identity, marketing, strategy + development, data analysis
I’m an internationally award winning designer with over a decade of experience focusing on building brand consistency through cross-platform content from concept to delivery. My practice centers around creating engaging user experiences and emotionally intelligent storytelling.
What I Do: brand identity, marketing, strategy + development, data analysis
Work Experience
Decatur Printing
Designer
• Raising customer satisfaction by utilizing design aesthetics, communication
August 2021
-
Alabama, United States
Spice Radio Huntsville
Brand + Marketing Director
• Engaging 20+% social accounts monthly by narrowing target audience
• Booking 10% more remote broadcasting events monthly than pre-pandemic
• Booking 10% more remote broadcasting events monthly than pre-pandemic
October 2020
- Present
Huntsville, Alabama, United States
Findings
Creative Director
• Boosted sales by 48% over last fiscal year through digital asset management
February 2018
- Present
Madison, Alabama, United States
HomeGoods
Home Decor Coordinator
• Established 35+% sales increase during last fiscal year despite six week closure
• Elevated sales by 20+% during first year utilizing design aesthetics, client personas
• Walk clients through the interior decorating process by assembling rooms from the rug up
• Four time distinguished service recipient
• Associate of the quarter 2018
• President’s team member 2017
• Elevated sales by 20+% during first year utilizing design aesthetics, client personas
• Walk clients through the interior decorating process by assembling rooms from the rug up
• Four time distinguished service recipient
• Associate of the quarter 2018
• President’s team member 2017
October 2016
- August 2021
Alabama, United States
University Of Florida
Director of Public Relations, School of Art + Art History
• Implemented advertising campaign leading to a 300+% rise in event attendance
• Supported 35% visitation increase by installing new department wayfinding system
• Supported 35% visitation increase by installing new department wayfinding system
August 2015
- August 2016
Gainesville, Florida, United States
University Of Florida
Visual Methods + Processes Instructor
• Planned and implemented course curriculum for beginning-intermediate graphic design students with a focus on design thinking, project development, technical skill and time management
• Trained students in multimedia tools and social media management
• Trained students in multimedia tools and social media management
July 2014
- August 2015
Gainesville, Florida, United States
Kaleidoscope
Creative Director, Operations Manager
• Increased recruitment by nearly 25%
• Advanced staff retention over 10%
• Generated 19% new advertising revenue
• Built reserve funding to over $1 million
• Advanced staff retention over 10%
• Generated 19% new advertising revenue
• Built reserve funding to over $1 million
October 2013
- July 2014
Birmingham, Alabama, United States
ARTS & MEDIA
Editor
Design, manage, provide daily content relevant to the design community, Birmingham based
March 2011
-
Birmingham, Alabama, web
Greengate School
Art + Technology Instructor
Teach grades K-8 rudimentary art, design, and computer graphics
March 2013
- June 2013
Alabama, United States
IHeartMedia
Digital Content Coordinator
• Launched web content appearing on top 10 list in weekly market traffic analysis
April 2012
- March 2013
Alabama, United States
Kempis Press (Slaughter Group)
Designer + Printer
• Design, prepare or print a plethora of printed media for a boutique studio on Vandercook No. 4 proof presses and a Heidelberg Windmill
November 2011
- March 2014
Alabama, United States
UAB Dining Services
Graphic Designer
Rebrand the campus dining facilities including names, logos, brochures and installations
October 2011
- January 2012
Birmingham, Alabama, United States
UAB Sports Marketing
Intern
Responsible for film/print production, ideation, event coordination, and market sampling
August 2011
- December 2011
Alabama, United States
Education
University Of Alabama At Birmingham
BA - Graphic Design
August 2010
- December 2011
Birmingham, Alabama, United States
University Of Alabama At Birmingham
BA - Communications, Journalism
Minor: Anthropology/Visual Ethnography
August 2006
- May 2010
Birmingham, Alabama, United States
Awards
UAB Arts & Sciences Research Expo
Finalist
2011
UAB Arts & Sciences Research Expo
Finalist
2010
Skills
Adobe Creative Cloud,
Anthropology,
Branding,
Copywriting,
Copywriting,
CSS Edit,
CSS/HTML,
Digital Filmmaking,
Final Cut Pro,
Journalism,
Packaging,
Photography,
Scriptwriting,
SEO,
SMO,
Visual Ethnography,