I wanted to be an architect when I was four, car designer when I was eight and in highschool I was handdrawing typographic posters in the party committee. I wanted to ‘make things’ and was always looking for ‘beautiful’.

I studied industrial design and graphic design in art school. My first job was at an advertising agency in the south of Amsterdam where I learned how to make things ‘communicate’. Later I was a roving alchemist in search of graphic simplicity, truth and a splash and preferably all at once.

I published typefaces through FontShop, I started a design office with Pam and Peter, I was a teacher at art school, I made computer software, I worked briefly with my friends at Qua Associates and later at design machine Koeweiden Postma.
Some call me a rebel, but that’s not what I am. I just find the trodden path a bit boring every now and then, but that doesn’t mean I don’t take it myself sometimes, after all, it’s convenient and pretty quick.

Today I’m an independent design gun-for-hire again. The alchemist and the ad boy are still there but more experienced and wiser. They are still the free thinkers that they always were but nowadays they also know when to stay ‘inside the box’.