D-image studio, based in Pescara (Italy), came into existence in 2001 as a consequence of the collaboration of two photographers, Alessio Federico and Barbara Pichiecchio.
In her past life, Ba didn’t succeed in becoming a dancer, but when her dad Massimo gave her his reflex camera – a Christmas present – she discovered the joy of taking pictures of dancers instead, and started to work as a photographer of performing arts. This is why Ba likes dynamic images, using fans as powerful as tornados, and always forces models to take impossible positions.
In his past life, Ale was a graphic designer. That’s why he doesn’t consider art directors as enemies and he even thinks that it’s possible to be a creative photographer while helping to get an image that perfectly matches their own idea and makes it even stronger. Since he became Photoshop-addicted at an early age, now he manages each step of the image-making process in D-image studio. At the beginning of his career as a photographer, he fell in love with architecture and still life, for this reason he cares a lot about composition and lighting.
Ale and Ba like different things, but also like each other a lot and both love photography. They believe that complementarity is a richness that nobody can own has an individual, but only share with a partner.
They look at the best advertising and fashion photographers images of the past and the present and are very interested in cinematic and narrative photography. Following the example of “directors” like Erwin Olaf and Gregory Crewdson, they believe that making an image for advertising is a process that involves photography, but doesn’t finish in it.
For all these reasons, Ale and Ba believe that working as a team allows a more complex perspective on projects, and that experience with different photographic genres transforms the photographer into a powerful creative tool in the hands of art directors. They also believe that postproduction is essential to achieve an effective image in terms of communication, ensuring high-quality final results at every time.