Aditya Dhotre

Lead Product Designer

Chennai, India
I’m Aditya Krishna, Lead Product Designer. 
I have worked with a number of clients, both independently and through corporates with 7+ years of experience in building enterprise products which also includes all-in-one marketing suite. Sometimes, I’m fortunate to teach and give lectures on design. I’m fuelled by true passion, with an excellent eye for detail & craftsmanship.

What’s makes me unique?

“I think small”
I understand the difference between decorative design and effective design. Visualisation skills are something which comes naturally to me. I always listen to my inner child.

Work Experience

Zarget

Lead Product Designer

In my time here, I’ve gone from a hand-full Product Designer as someone that makes your solution look presentable, look again.

Zarget’s CRO tools aims to help marketers take informed decisions based on the insights gained through A/B Testing, heatmaps, session recording, polls, feedback and other features.

Zarget is a highly Engineering-driven company, I’ve faced strong wills and perspectives not easily swayed. It was definitely challenging to identify and validate the problem, and ultimately craft, design, test and ship the solution.

https://zarget.com/

Note:
On 29th of August 2017, Freshworks had announced the acquisition of Zarget.
http://bit.ly/FW-Zarget
February 2017 - August 2017 Chennai, India

Zoho Corporation

User Interface Designer

Here I am an User Interface Designer in a team called Zoho Gadgets, my focus will be more on converting few Zoho products in to mobile application.
September 2013 - Present Chennai, India

Crayon'd

Creative Designer

I was playing a Creative Designer role in Crayon'd. It's a company which brings vision to life through Creative Design, Development & Promotion which demands something special; my focus was more on Creating Infographics and intuitive UI for Mobile/Web applications,
September 2012 - September 2013 Chennai, India

WebSide

Web Designer/ Developer

WebSide offers search engine optimisation, pay-per-click management, social media marketing and a range other on-line marketing services. Plus we offer a full service digital marketing package designed to ensure that your website not only attracts visitors, but also converts browsers into buyers.
August 2011 - August 2012 Chennai, India

Freshworks

Lead Product Designer

On 29th of August 2017, Freshworks had announced the acquisition of Zarget.
http://bit.ly/FW-Zarget

Currently I'm part of Freshmarketer that aims to help marketers take informed decisions based on the insights gained through A/B Testing, heatmaps, session recording, polls, feedback and other features.

In a cross-functional and fast-paced environment at Freshworks, I take responsibility of doing research, sketch and wireframes ideas, design and prototyping, and at the end implementing in the system. This process still holds today on every project.

https://www.freshmarketer.com
August 2017 - February 2021 India

Zeta

UX Manager

I manage a team crafting user-centered digital experiences that blend strategy, innovation, and style for seamless interactions.

My responsibilities include defining UX strategy, mentoring my team, and managing projects effectively. With empathy-driven design, I ensure intuitive prototypes and design consistency.

Collaborating cross-functionally, I present designs for consensus and leverage research insights. Performance analysis and tracking emerging trends optimize our user experience. Let's create remarkable digital interactions together.
August 2021 - Present

Education

Anna University

Bachelor of Engineering

June 2008 - May 2011 Chennai, India

Languages

English (Fluent),
Tamil (Fluent),
Marathi (Fluent),
Hindi (Fluent),
Telugu (Fluent),

Skills

Analytical Skills, Branding, Communication Design, Infographics, Mentoring, People Management, Stakeholder Management, Team Building, User Experience Design, User Interface Design,

What I do?

"I Sell value through design” 
I craft experiences by balancing usability, beauty, relevance, and delight. I synthesize wide variety of inputs like analytics, customer support, and user research into a clearly defined user problem.

Why I do?

“Because it’s emotional and impactful”
 I design because it involves solving problems. Good design makes connections; it empowers people and provides them with the voice they need to communicate. Good design fosters relationships and makes this world a better place.

How I do?

"Always start with WHY?”
I collect all the necessary data, insights, and answers so that I can fully understand the project and dive deep into designing for the user. Asking questions helps me know the overall direction, strategy, and required information to progress into the later stages of a design project.