Abhishek Rao
Director of Programming & Creative
Singapore, SingaporeCreating innovative & memorable material in the broadcast space.
Writing. Photographing. Learning from people, places and travel.
Writing. Photographing. Learning from people, places and travel.
Work Experience
Fox International Channels
Director of Programming, Content & Communication.
Look after the Programming, Presentation & Creative functions for the FOX Sports network running from Singapore across the region.
November 2012
- June 2014
Singapore
Fox International Channels
Executive Producer, On-Air Promotions (Fox Sports)
November 2012
- June 2014
Singapore
ESPN Star Sports
Executive Producer, On-Air Promotions
- Leading a team of Producers & Senior Producers working on pan-regional promotions for Asia's leading sport broadcaster.
- Step by step supervision of creative concepts, scripts and execution.
- Scripting, producing, directing and editing marquee On-Air Promotions for the network.
- Scope includes channel branding, image building, product launches, promoting original content and key properties.
- Campaign plans, resource allocation, scheduling and budget plans.
- Step by step supervision of creative concepts, scripts and execution.
- Scripting, producing, directing and editing marquee On-Air Promotions for the network.
- Scope includes channel branding, image building, product launches, promoting original content and key properties.
- Campaign plans, resource allocation, scheduling and budget plans.
January 2005
- November 2012
Singapore, Singapore
Red Door Productions
Producer / Director
Partner & Producer/Director in a startup Production House.
Included work on Television Commercials for Pepsi, Honda & Nestle.
Included work on Television Commercials for Pepsi, Honda & Nestle.
July 2003
- September 2004
India
Digital Talkies
Producer / Director
Produced & Directed 2 seasons of the reality show 'What Would You Do For Love' on MTV India.
Produced & Directed corporate Films for clients such as Pepsi and DLF Universal.
Produced & Directed corporate Films for clients such as Pepsi and DLF Universal.
July 2002
- May 2003
New Delhi, India
Miditech Pvt Ltd
Associate Producer
2.5 years of all sorts of television production- travel, infotainment, magazine shows, reality, youth.
Clients included BCC World, Star Plus & MTV
Clients included BCC World, Star Plus & MTV
January 2000
- June 2002
New Delhi, India
Education
Delhi University
Bachelor or Arts (Honours)
India
Languages
English (Native),
Hindi (Native),
Awards
PromaxBDA Awards
Promax India 2012, Silver: Best Promo Not Using Programme footage : 'CLT20 Shahrukh Khan Clocks'.
2012
PromaxBDA Awards
Promax World Gold 2011, Bronze: Art Direction & Design/ Topical Campaign: ‘ICC Cricket World Cup 2011’.
2011
Skills
Photography,
Scriptwriting,
Adobe Lightroom,
Broadcast Design,
Creative Direction,
Creative Writing,
Direction,
Final Cut Pro,
Marketing,
On-Air Branding,
Picasa,
Summary
Passionate writer, director & producer with nearly 13 years of varied experience.
Conceive, write, direct and supervise on-air promotional campaigns for multi-cultural markets, using creative resources from across the world. Team leader with a track record of results & quality.
Enjoy juggling marketing/channel requirements, the creative itch & number-crunching, to create promos that impact, inform & entertain.
Conceive, write, direct and supervise on-air promotional campaigns for multi-cultural markets, using creative resources from across the world. Team leader with a track record of results & quality.
Enjoy juggling marketing/channel requirements, the creative itch & number-crunching, to create promos that impact, inform & entertain.