Passion & elegance. Where it starts.
Design is my true passion. I find my drive and inspiration in the challenge to visually express a brand’s story and identity through experiences that engage the audience to connect and interact with the brand.

An esthetically pleasing, surprising or even shocking experience will capture the audience’s interest. However, relevance and functional elegance are required to effectively tell the brand’s story and entice the audience into a dialogue with a brand.

Details. How it's done.
I am patient. I take the time to understand the brand, business objectives, and user objectives. I set out to learn and speak the language of the brand. Nuance and relentless attention to detail is of the utmost importance to be able to speak that language persuasively, and tell an engaging and memorable story. A broad experience with interactive development ensures I am also fully aware of the technical possibilities and limitations of the interactive play field.