Aaron Kettl

Design Director + Product Strategy

San Diego, CA, USA
I am a Design Director at HomeAway where I lead a team of 25 designers to solve user problems in the travel industry. Our team is focussed on inventing new user experiences that inspire and delight our users.

I am a multidisciplinary professional with 10+ years of experience in human centered design, user experience, design strategy and visual communication.

I thrive when I am challenging traditional thinking and experimenting with different approaches to identify solutions. I love working with other creative and talented minds to solve problems, and I believe only through teamwork can transformational ideas emerge.

Work Experience

HomeAway

Design Director

March 2018 - Present Austin, Texas, United States

HomeAway

Senior Experience Designer

September 2016 - March 2018 Texas, United States

IBM

Advisory Designer

May 2015 - August 2016 Texas, United States

Rosetta Stone

Senior Interaction Designer

June 2013 - April 2015 Texas, United States

Moniker Group

Product and User Experience Designer

Responsible for directing design process between clients and team, leading user experience design and establishing a team vision. Leverage human-centered design process to identify core insights and further development of user experience to deliver product value to the client.
March 2012 - May 2013 San Diego, California, United States

NewSchool Of Architecture & Design

Lab Manager

Responsibilities involved fiscal responsibility of department budget, efficient operations, and team management of 12 staff to maximize institution’s return on investment. Instructed students and team in idea design, visual communication and prototyping. Was promoted to management position after displaying three years of strong work ethics as a lab assistant.
July 2008 - March 2012 San Diego, California, United States

Education

California College Of The Arts

MBA in Design Strategy

Learned processes of human centered research and strategic thinking to propel transformational business innovation through product design. Gaining new perspectives of systems thinking, generative leadership financial management and entrepreneurship to be an effective project manager.
August 2011 - May 2013 San Francisco, California, United States

NewSchool Of Architecture And Design (NSAD)

Bachelor of Architecture (BArch)

Learned skills of graphic design, visual communication, systems thinking, prototyping, sustainability, and architectural planning to be an effective design communicator. Upon receiving a Bachelor of Architecture, I was presented the Design Excellence Award for my thesis work.
September 2005 - June 2009 San Diego, California, United States

Awards

NewSchool Of Architecture & Design

Design Excellence Award

2009

Skills

Business Model Development, Business Strategy, Design Strategy, Design Thinking, Entrepreneurship, Experience Design, Innovation, Prototyping, Visual Communication,