Dandelion Bag

Client: Huggies  

The target audience of the company is women having babies. The prevailing positive characteristics of the products are softness, lightness, dryness, freshness and naturalness. As the best emotional embodiment of these positive characteristics we selected a dandelion. The heads of the dandelions that are ready to fly from the slightest whiff during the bloom were used as the basis for the ornamental pattern of the Huggies carrier bag. The inside green colouring of the carrier bag inspires some kind of a festive and significant mood and also helps to memorize the corporate colors. Besides all this, the form of the bag is quite stylish and womanly. The handle of the bag is performed in the shape of the dandelion stem.