Yisela Alvarez Trentini
Senior UX Designer
Frankfurt am Main, GermanyUser Experience HCI Designer (CSAIL MIT - Massachusetts Institute of Technology; The Interaction Design Foundation) and Anthropologist (B.Sc. MSc. Hons, University of Buenos Aires). Red Dot, W3 and German Design Award winner. SCRUM Master and Agile enthusiast. I enjoy creating and testing engaging digital experiences. I also write articles about UX, HCI, project management and the intersection between technology and society for Hackernoon, Wevolver, Protoypr and others.
Work Experience
Freelance
User Experience Designer
Experience design, product design, IA, interface design and human-computer Interaction consultancy for startups and companies on a remote and on-site basis. Web design, product design, usability testing, conversational interfaces, VR & AR project support. Design systems. Project management and process optimization.
August 2017
- Present
United Kingdom
McCann Erickson
Senior UX Designer
MRM//McCann is an award-winning, global digital marketing agency with 30+ offices in over 20 countries. My role was Lead Designer for the General Motors, Vauxhall and Opel accounts, in charge of their design system, 34 international websites and the online car configurator.
- Execute interaction and visual design centred on user experience and HCI principles.
- Organize localized content into using effective information architecture.
- Develop and put forward projects using new creative technologies (VR, AR, AI, ML, chatbots).
- Plan and carry qualitative research, and test solutions through uselabs, focus groups and interviews.
- Systematize and document practices, processes and frameworks.
- Coordinate with developing teams and present to stakeholders.
- Execute interaction and visual design centred on user experience and HCI principles.
- Organize localized content into using effective information architecture.
- Develop and put forward projects using new creative technologies (VR, AR, AI, ML, chatbots).
- Plan and carry qualitative research, and test solutions through uselabs, focus groups and interviews.
- Systematize and document practices, processes and frameworks.
- Coordinate with developing teams and present to stakeholders.
April 2015
- July 2017
Germany
Winscribe
Lead UX/UI Designer
Winscribe is a world-leading provider of digital dictation software, voice recognition and workflow management, with installations in 25 countries. My responsibilities included:
- Gathering requirements in coordination with the development team to produce functional software.
- Creating user-centred design artifacts such as personas, site maps, taxonomies, and wireframes.
- Conducting usability testing on prototypes and finished products.
- Designing and developing standards-compliant HTML5 and CSS3 based web applications and sites.
- Supporting a smooth exchange of information between users and back-end processes and databases.
- Onboarding and mentoring new designers and front-end developers.
- Gathering requirements in coordination with the development team to produce functional software.
- Creating user-centred design artifacts such as personas, site maps, taxonomies, and wireframes.
- Conducting usability testing on prototypes and finished products.
- Designing and developing standards-compliant HTML5 and CSS3 based web applications and sites.
- Supporting a smooth exchange of information between users and back-end processes and databases.
- Onboarding and mentoring new designers and front-end developers.
March 2012
- July 2014
New Zealand
The Geek Gift
Owner
The Geek Gift started as more of an experiment for me. I created this online shop after years of collecting geek stuff that I found interesting. One day I thought: Why not give an online shop a try? And so the site was born. It currently runs under WordPress and has associated blog, twitter and facebook accounts.
February 2013
- Present
Auckland, New Zealand
Digital Design, Web Development
Freelance Designer
This was my second freelance stage, expanding from 2010 to 2012 in Buenos Aires, Oxford and London. I focused mainly on web and digital design, and some of the projects included interface design, user experience, CMS, illustration, android and iPhone games design and branding.
October 2010
- February 2012
London, United Kingdom
Metro Safety
Web Designer and Developer
I joined Metro Safety's London office as a web developer in 2011. During my time working for them as a contractor, I developed the branches websites in Joomla and jQuery and helped with the digital design of whitepapers and reports. Other technologies included HTML, CSS3, Javascript, PHP and databases.
August 2011
- January 2012
London, United Kingdom
BetClic And Expekt
Digital Designer
Digital Campaign Designer for the Retention area, working for BetClic UK, France and Italy.
October 2011
- December 2011
London, United Kingdom
Forte Securities - Eighth Wonder Capital
Interface Designer
Branding, Identity and Digital Design of a new financial/communications Application for android tablets.
August 2011
- September 2011
London, United Kingdom
Moosgo
iPhone Mobile Designer
During my time in Moosgo, I had the chance to work with amazingly talented designers in the iPhone and iPad applications this growing company was launching. I was in charge of the apps covers and navigation systems, and worked mainly in Photoshop, Illustrator and XML.
October 2009
- November 2010
Buenos Aires, Argentina
Education
Universidad De Buenos Aires
BA in Social Anthropology (Hons)
March 2003
- March 2008
Buenos Aires, Argentina
Massachusetts Institute Of Technology - Computer Science & Artificial Intelligence Lab Program
Human-Computer Interaction for User Experience Design.
2017
- 2018
United States
The Interaction Design Foundation
Professional Education in User Experience and Interaction Design.
2015
- 2017
Languages
English (Native),
Spanish (Native),
German (Beginner),
Skills
AI,
ASP.net,
CMS,
CSS,
CSS3,
HTML,
Illustrator,
Indesign,
Inkscape,
JavaScript,
Joomla,
Jquery,
Lightroom,
Photoshop,
UI,
Ux,
WordPress,
WPF,
Honors & Awards
Upwork Top Rated Freelancer - May 2021
W3 Award 2017 - with Opel for MRM // McCann
Red Dot Product Design Award 2017 - with Opel for MRM // McCann
Automotive Brand Contest 2017 - with Opel for MRM // McCann
German Design Award 2017 - with Opel for MRM // McCann
Finalist in Auckland Transport Hackathon 2014
Designed and developed the application Hopper, a multi-platform web-app to promote and improve public transport in Auckland.
W3 Award 2017 - with Opel for MRM // McCann
Red Dot Product Design Award 2017 - with Opel for MRM // McCann
Automotive Brand Contest 2017 - with Opel for MRM // McCann
German Design Award 2017 - with Opel for MRM // McCann
Finalist in Auckland Transport Hackathon 2014
Designed and developed the application Hopper, a multi-platform web-app to promote and improve public transport in Auckland.
Certifications
Professional Scrum Master
Scrum.org
First Aider / Conflict and Catastrophe Aid
International Red Cross
Scrum.org
First Aider / Conflict and Catastrophe Aid
International Red Cross