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Created: 06/26/09
Last Edited: 07/07/09
Views: 28
Appreciations: 1
Comments: 0
Project Info
Owners
Credits
Terry Stewart, Creative Director, Jeremy Smick, Art Director, Charlie Smith, Art Director
Tags
From: Travis Ulmer's Portfolio
The Project:
Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.
The Idea:
Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame.
Deliver a direct mail campaign that differentiates Mylanta from Maalox, focused around Mylanta's "taste preferred over Maalox" claim.
The Idea:
Once consumers taste the love of Mylanta - the delicious mint and cherry flavors and soothing heartburn relief - they'll call it quits with their old heartburn flame.
Direct Mailer #1
Two-sided (other side featured coupons), introduced theme.
Direct Mailer #2, Inside Horizontal Spread
The three-staged relationship story of you and your heartburn medicine.
