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Created: 06/23/09
Last Edited: 06/23/09
Views: 51
Appreciations: 0
Comments: 0
Project Info
Owners
Credits
Steve DeLorez, Associate Creative Director, Matt Collins, Sr. Art Director
Tags
From: Travis Ulmer's Portfolio
The Project:
Miller Lite didn't have pouring or sponsorship rights at Wrigley Stadium. What they did have was a billboard on a building outside of Wrigley that was visible to fans inside.
The Idea:
Bring the Wrigley attitude to the board, changing the board's messaging to comment on individual games or stories from the season - all in the voice of the Wrigley fan - ultimately making Miller Lite more relevant in Wrigley than the "official" beer sponsor.
Miller Lite didn't have pouring or sponsorship rights at Wrigley Stadium. What they did have was a billboard on a building outside of Wrigley that was visible to fans inside.
The Idea:
Bring the Wrigley attitude to the board, changing the board's messaging to comment on individual games or stories from the season - all in the voice of the Wrigley fan - ultimately making Miller Lite more relevant in Wrigley than the "official" beer sponsor.
vs. St. Louis during a Cardinals losing slump.
vs. San Diego Padres
(as season progressed, ivy on board grew)
(as season progressed, ivy on board grew)
vs. Chicago White Sox
vs. Oakland Athletics during inter-league play.
During Cubs Wild Card push.
Final board of season after yet another Cubs breakdown.
