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Created: 06/16/09
Last Edited: 07/05/09
Views: 34
Appreciations: 0
Comments: 0
Project Info
Owners
Credits
Jeremy Smick, Art Director, Chris Kilcullen, Interactive Art Director, Jon Maurice, Creative Director, Chris Douglas, Art Director
Tags
From: Travis Ulmer's Portfolio
The Project:
Timber Wolf (moist snuff) wanted to change its perception of simply being "half the price of Skoal."
Timber Wolf (moist snuff) wanted to change its perception of simply being "half the price of Skoal."
The Idea:
Align Timber Wolf with a consumer passion point that stands for value - and that no other competitive moist snuff has leveraged: American Muscle.
Align Timber Wolf with a consumer passion point that stands for value - and that no other competitive moist snuff has leveraged: American Muscle.
How It Works:
Timber Wolf restored six classic cars.
Enter your under-the-lid code at TWSpeedShop.com and make a bid at how much you think one of the cars is now worth. If your bid is on the money, the car is yours.
Timber Wolf restored six classic cars.
Enter your under-the-lid code at TWSpeedShop.com and make a bid at how much you think one of the cars is now worth. If your bid is on the money, the car is yours.
Retail Poster
Partnership with PRIMEDIA auto publications
lended automotive legitimacy and integrated content.
lended automotive legitimacy and integrated content.
Editorial Coverage
Car-specific pubs followed the restorations.
Car-specific pubs followed the restorations.
Below example: Corvette Fever covered restoration of '64 C2.
Series of web videos at TWSpeedshop.com tracked each car's
progression, giving users insight as to what their bid should be.
TWSpeedShop.com
Car Landing Page
Mobile Tour
When the cars were finished, they hit the road.
Mobile sampling tour hit car shows and other relevant events.
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