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Created: 06/12/09
Last Edited: 06/22/09
Views: 38
Appreciations: 0
Comments: 0
Project Info
Owners
Credits
Jeremy Smick, Art Director, Toby Gerber, Art Director
Tags
From: Travis Ulmer's Portfolio
The Project:
Leave the traditional "beer holiday" retail programs for Bud, Miller & Coors.
Leave the traditional "beer holiday" retail programs for Bud, Miller & Coors.
Pabst Blue Ribbon wanted a kitschy beer holiday only they
could deliver.
The idea:
Celebrate nature's original tallboys with PBRBOR Day. Go drink a beer in the woods.
Celebrate nature's original tallboys with PBRBOR Day. Go drink a beer in the woods.
Retail Standee
Display card and take-one guide to the best places to drink
a beer in the woods (national forests that allow booze).
Retail Display Enhancers/PBRBOR DAY Merch
Tote Bags made of 100% recycled material.
Grassroots
PBR lovers embraced the holiday as their own.
