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Thijs Smeets (1979) founded his Amsterdam based Studio Smeets in 2007 after working for several design studio's in The Netherlands and New York. Educated as a designer and an engineer, his designs cover a broad spectrum of products: from furniture to consumer electronics, from in-flight tableware to sauna's.

As a… Read More
Thijs Smeets (1979) founded his Amsterdam based Studio Smeets in 2007 after working for several design studio's in The Netherlands and New York. Educated as a designer and an engineer, his designs cover a broad spectrum of products: from furniture to consumer electronics, from in-flight tableware to sauna's.

As a student he won his first design award for eyeglasses MaxMara runs in the collection up to this date. His biodegradable tableware for Hampi Products was awarded with the Toon van Tuijl Design Award at the Dutch Design Award Show in 2010. He received international acclaim and got hundreds of publications for his ingenious reading light LiliLite. The collection of furniture he designed for Gispen Today was launched at the Salone del Mobile in Milan and got a recognition for Good Industrial Design during the Dutch Design Week in 2012.

Designs by Thijs Smeets have been exhibited all over the world, from Seoul to Hamburg, from Amsterdam to New York. He works for multinationals like Rabobank, Unilever, Sara Lee and Nokia and for smaller, design minded companies. Millions of his products have been sold. Read Less
Good design doesn't just look beautiful. It is a synthesis of form and function. Designing a product is often like solving a complex puzzle with many different parameters like ergonomics, construction, technical attainability, cost price and of course aesthetics. Good design equals simplicity: optimizing all these… Read More
Good design doesn't just look beautiful. It is a synthesis of form and function. Designing a product is often like solving a complex puzzle with many different parameters like ergonomics, construction, technical attainability, cost price and of course aesthetics. Good design equals simplicity: optimizing all these aspects in one seemingly uncomplicated idea.

Product users appreciate simplicity in design while they can’t really figure out why they like this product so much. Companies are becoming more and more aware of the fact that the consumers are willing to pay for this, if you give them a great experience.

Design, creativity and innovation are the key advantages companies in developed economies can have over the competition in developing economies. In the future it will probably be the only advantage they have left. As Harvard professor Robert Hayes said: 'Fifteen years ago companies competed on price. Today it's quality. Tomorrow it's design.' That is why good design is serious business. Read Less
Member Since: Mar 7, 2013