My name is Sergio Jiménez and I was born in Toledo (Spain). I started Subcoolture in 2007, focusing on illustration and lettering. I have developed projects within editorial design, illustrated typography and advertising. I am always searching for new ways of composition trying to approach to graphic design in a very experimental way. I have a special interest in hand-drawn letters, skateboarding, comics, old B-movies and capricciosa pizza. I am a freelance illustrator available for commissions and collaborations.