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Created: 05/26/09
Last Edited: 10/21/09
Views: 57
Appreciations: 3
Comments: 0
Project Info
Owners
Tags
Fields: Interaction Design
The use of mobile
Sun Microsystems - Sunrise 2008
Sun challenged us to infuse the same innovation and eco-friendly approach that they have demonstrated throughout the rest of their business into an incentive trip for top performing sales people from around the world
In the end, over 1,000 Nokia E71’s were configured, personalized and distributed with more than 62k text messages exchanged. Most importantly, feedback from Sun executives and attendees ranked SunRise 2008 as the most successful in the event’s history.
• Delivered 1,000 Nokia devices to attendees
• Developing WAP, SMS communications, Text-to-Vote and screen capabilities
along with on-site mobile support.
Sun Microsystems - Sunrise 2008
Sun challenged us to infuse the same innovation and eco-friendly approach that they have demonstrated throughout the rest of their business into an incentive trip for top performing sales people from around the world
In the end, over 1,000 Nokia E71’s were configured, personalized and distributed with more than 62k text messages exchanged. Most importantly, feedback from Sun executives and attendees ranked SunRise 2008 as the most successful in the event’s history.
• Delivered 1,000 Nokia devices to attendees
• Developing WAP, SMS communications, Text-to-Vote and screen capabilities
along with on-site mobile support.
Event phones providing:
SMS communications, Text-to-Vote and screen capabilities along with on-site mobile support.
• Maps
• Itineraries
• SMS session reminders
• Event website access,
SMS communications, Text-to-Vote and screen capabilities along with on-site mobile support.
• Maps
• Itineraries
• SMS session reminders
• Event website access,
Phone to muti-media wall text messaging
Event Website with multiple widgets
Screen Savers and Wallpapers
A Social Community Site, the use of mobile and an on-line catalog
AT&T - Small Business Rewards
A small business loyalty rewards program with more than 180,000 members nationally. Frequent interactive communications to program members via e-mails, e-statements, program website, microsites and the newly introduced mobile option and social community site.
AT&T - Small Business Rewards
A small business loyalty rewards program with more than 180,000 members nationally. Frequent interactive communications to program members via e-mails, e-statements, program website, microsites and the newly introduced mobile option and social community site.
Mobilizing the membership
Check point balance, update membership information and redeem points with a mobile device.
Check point balance, update membership information and redeem points with a mobile device.
Member email
Program Website with an e-Catalog extension.
Online game, sweepstakes, take over ads, banner ads and pre-roll videos
Regent, Radisson, Park Plaza, Country Inn & Suites, Park Inn - look to book
Global reward program for travel agents, with more than 150,000 members (primarily women) in 107 countries, communicated in 9 languages. Frequent interactive communications to members and non-members via e-mails, e-statements, program website, microsites, web banner ads, take over ads and pre-roll videos.
Regent, Radisson, Park Plaza, Country Inn & Suites, Park Inn - look to book
Global reward program for travel agents, with more than 150,000 members (primarily women) in 107 countries, communicated in 9 languages. Frequent interactive communications to members and non-members via e-mails, e-statements, program website, microsites, web banner ads, take over ads and pre-roll videos.
Email announcing an on-line sweepstakes and "travel trivia" game.
"Looking Good" Sweepstakes and trivia-travel game
Take over ads
Banner ads
Pre-roll Videos
Online sweepstakes, e-zines and promotional e-mail campaigns
Regent, Radisson, Park Plaza, Country Inn & Suites, Park Inn - goldpoints plus
Global frequent hotel guest program, with 1,000 hotels in over 70 countries and communicated in 9 languages. Frequent interactive communications to members and non-members via e-mails, e-statements, program website, microsites, web banner ads,quarterly e-zines and promotional e-mail campaigns.
Regent, Radisson, Park Plaza, Country Inn & Suites, Park Inn - goldpoints plus
Global frequent hotel guest program, with 1,000 hotels in over 70 countries and communicated in 9 languages. Frequent interactive communications to members and non-members via e-mails, e-statements, program website, microsites, web banner ads,quarterly e-zines and promotional e-mail campaigns.
National online sweepstakes promotion
goldpointsplus TimeZones Promotional e-zines in 4 languages
creative approach:
Themed, quarterly e-zines providing vacation ideas and make it easy to book a trip with some special offers and benefits that only goldpoints plus members receive.
Themed, quarterly e-zines providing vacation ideas and make it easy to book a trip with some special offers and benefits that only goldpoints plus members receive.
The series of e-zines above received an IAC awrad in spring of 2009
Promotion Email Campaign
creative approach:
Leaving home on a business trip is a lot easier when you know you’re getting something great out of the deal. It lets our members turn the hotel stays they have earned during the busy business travel season into a four-night family vacation anywhere in the world.
Leaving home on a business trip is a lot easier when you know you’re getting something great out of the deal. It lets our members turn the hotel stays they have earned during the busy business travel season into a four-night family vacation anywhere in the world.
Promotional Email Campaign
Members can earn 3,000 bonus points in only 3 nights.
