Julien Soone

S2ONE Ltd

I am the founder of Bullrot Wear, Founder of S2ONE Clothing .
www.ins2one.com
www.soone-denim.com

In 1995, Julien Soone launched his own clothing brand, 313 BullrotWear. The brand was to become one of the most respected logos in Europe. Selling in over 15 countries, the brand expanded and grew popular because of its authentic roots, creative designs, and high quality of details that never disappoint customers. Eleven years later Soone decided it was time for another label which would fit even more with his own ideas where he could really express himself with the freedom of creation. Lars Valentin understood all this--the hard work behind the success, the talent under every piece. The pairing was perfect to bring the S2ONE brand to the right customers.

PHILOSOPHY
Soone established a design lab in Shenzhen, China, working with a gifted team. The urge to succeed was back and there is no doubt that passion is the main component of all the new creations.S2ONE is not only about clothing, it's about a different world where values, graphics, and music are all connected. It's the story of a dream becoming true where you can create what you have in mind without compromise and with no other expectation than the customer's total satisfaction. It's a brand that always surprises, innovates and pushes the limits, where nothing is impossible.