The way we look at brands has radically changed. Now we want a real relationship with a brand. We demand attention and devotion, and we profile ourselves with brands. Brands are becoming friends!
So what do we expect from friends? We expect them to be honest, friendly, surprising. And funny. We can call them any… Read More
The way we look at brands has radically changed. Now we want a real relationship with a brand. We demand attention and devotion, and we profile ourselves with brands. Brands are becoming friends!
So what do we expect from friends? We expect them to be honest, friendly, surprising. And funny. We can call them anytime, ask for help or share our thoughts. We feel safe among friends, and we can be ourselves. Friends add something to our lives because they care.
We all love brands!
At SILO, we have worked on many communication strategies and concepts over the past five years.
We have come to believe that, to stand out from the crowd, communication and design must be authentic, original and surprising.
This site contains a selection of projects we’ve loved working on. Together with our clients, we have translated strategic objectives into communication design that stands out, and that tries to make a connection with customers and users. Read Less
F GQFeatured On: 10/21/11
