Vladimir Shmoylov
Chief Design Officer
+447399078717
www.shmoylov.ru
Work Experience
VIS-A-VIS
Art director
05.2006 - 08.2008 & 09.2009 – present
(trade-production company; since 2000; OEM production in China, Taiwan; own retail in Russia; wholesale company; franchising. Clothes and underwear for women, men and infant. Product categories: panties, bras, shirts, swimsuits, pajamas, nightgowns, and shirts, knitted fabrics, garments, clothes for fitness, socks, stockings, tights.)
Department of communication design and advertising management. Branding. Outsourcing projects.
Responsibility for the development and production:
1. product (labels, packaging, labeling, export-boxes, etc.)
2. POS (trade equipment, interior and exterior, including signage and seasonal window dressing)
3. advertising ATL, BTL (print materials, POS, videos, posters, banners)
4. PR (press releases work with mass media)
5. events (exhibitions, fashion shows)
6. internet
After a year break rebranded brand VAV, developed by Mark Black Label. For the total time tender for a full re-branding with brand repositioning VIS-A-VIS. The project was implemented, including creation 2-new brands (TORRO for men; V&V for retail).
Together with one Austrian company the project "interior and exterior corporate store” was realized.
Produced and hosted two fashion shows Spring-Summer and 3 Fall-Winter. 2 times completely redesigned packaging for the entire range.
(trade-production company; since 2000; OEM production in China, Taiwan; own retail in Russia; wholesale company; franchising. Clothes and underwear for women, men and infant. Product categories: panties, bras, shirts, swimsuits, pajamas, nightgowns, and shirts, knitted fabrics, garments, clothes for fitness, socks, stockings, tights.)
Department of communication design and advertising management. Branding. Outsourcing projects.
Responsibility for the development and production:
1. product (labels, packaging, labeling, export-boxes, etc.)
2. POS (trade equipment, interior and exterior, including signage and seasonal window dressing)
3. advertising ATL, BTL (print materials, POS, videos, posters, banners)
4. PR (press releases work with mass media)
5. events (exhibitions, fashion shows)
6. internet
After a year break rebranded brand VAV, developed by Mark Black Label. For the total time tender for a full re-branding with brand repositioning VIS-A-VIS. The project was implemented, including creation 2-new brands (TORRO for men; V&V for retail).
Together with one Austrian company the project "interior and exterior corporate store” was realized.
Produced and hosted two fashion shows Spring-Summer and 3 Fall-Winter. 2 times completely redesigned packaging for the entire range.
May 2006
-
Moscow, Russia
Shmoylov.ru
Art director
(brand platform; system of visual communication; corporate identity; web; advertising campaign; packaging; supervision.)
Projects:
Shell - atelier studio Irina Shelengovskaya - creation of all visual communications, advertising campaigns;
shopping Center "Green" Zelenograd - the creation of visual communication;
ERA /bulbs and lamps/ - re-branding, the development of new packaging for all groups of goods;
seasonal catalogs VIS-A-VIS /clothing and underwear/;
SAO Moscow - the concept design of the Northern Administrative District by Victory Day (May 9), the Day of the city, Ney Year hollidays, etc;
and many others.
Projects:
Shell - atelier studio Irina Shelengovskaya - creation of all visual communications, advertising campaigns;
shopping Center "Green" Zelenograd - the creation of visual communication;
ERA /bulbs and lamps/ - re-branding, the development of new packaging for all groups of goods;
seasonal catalogs VIS-A-VIS /clothing and underwear/;
SAO Moscow - the concept design of the Northern Administrative District by Victory Day (May 9), the Day of the city, Ney Year hollidays, etc;
and many others.
August 2008
- September 2009
Moscow, Russia
Engineering Corporation DEK
Art director
brand sold to Schneider Electric
(trade-production company; since 1999; production in Russia, China, Taiwan, Turkey; product categories:
low-voltage equipment, electric tools, energy-saving light bulbs, sockets and switches, cable channels.)
Creating a department of advertising and design. Branding. Naming. Product design. Packing. Adaptation of the goods for the Russian market.
Responsibility for the development and production:
1. product (shape, color, labels, packaging, labeling, export-boxes, etc.)
2. POS (trade equipment)
3. advertising ATL, BTL (print materials, POS, videos, posters, banners)
4. PR (press releases work with mass media)
5. events (exhibitions)
6. internet
Prepared and brought on the market the new product groups: electric tools, energy-saving light bulbs, sockets and switches, cable channels. A series of colored sockets and switches "Fantasy Flowers", a system of color matching "Be Your Own Designer". Designed and implemented in the production of circuit breaker VA-104.
(trade-production company; since 1999; production in Russia, China, Taiwan, Turkey; product categories:
low-voltage equipment, electric tools, energy-saving light bulbs, sockets and switches, cable channels.)
Creating a department of advertising and design. Branding. Naming. Product design. Packing. Adaptation of the goods for the Russian market.
Responsibility for the development and production:
1. product (shape, color, labels, packaging, labeling, export-boxes, etc.)
2. POS (trade equipment)
3. advertising ATL, BTL (print materials, POS, videos, posters, banners)
4. PR (press releases work with mass media)
5. events (exhibitions)
6. internet
Prepared and brought on the market the new product groups: electric tools, energy-saving light bulbs, sockets and switches, cable channels. A series of colored sockets and switches "Fantasy Flowers", a system of color matching "Be Your Own Designer". Designed and implemented in the production of circuit breaker VA-104.
December 2002
- April 2006
Moscow, Russia
ZET Group
Artist-designer, since 11.1999 Art director
(the group of companies: selling cardboard, to produce packaging, El-Tu - the company producing elite tubes.)
Design studio management, communication with the client protection of the project to the client, creative, design, packaging, logos, identity elements, pre-press
Clients: "Zvezdniy" /bakery/, Moscow “Crystal” Plant /vodka/, Moscow factory of sparkling wines "Cornet", St. Petersburg: "Sparkling wine", "Dagvino" and others.
Design studio management, communication with the client protection of the project to the client, creative, design, packaging, logos, identity elements, pre-press
Clients: "Zvezdniy" /bakery/, Moscow “Crystal” Plant /vodka/, Moscow factory of sparkling wines "Cornet", St. Petersburg: "Sparkling wine", "Dagvino" and others.
June 1998
- December 2002
Moscow, Russia
Alfa Advertising
Designer
Corporate identity: logo, letterhead, business card, etc. Visualization of advertising concepts. Restoration of images. Computer retouching. Photomontage. Design exhibitions. Product design. Packaging design.
Clients: "Russian Insurance Company, Just, Justa + NW, Proton and others.
Clients: "Russian Insurance Company, Just, Justa + NW, Proton and others.
October 1996
- June 1996
Moscow, Russia
Education
State University Of Management
graduate student
department “ Organizational Psychology and Leadership”
September 2004
- September 2007
Moscow State Technical University MAMI
engineer-designer
department “ Automotive design”
September 1992
- May 1998
Languages
English (),
Russian (),
Skills
Brand Management,
Design Department Management,
Graphic Design,
Package Design,
Product Desigd,
Additional Information
2003 - 2008 - worked in Turkey, China, Taiwan for the preparation of the appearance of packaging goods for export to Russia.
2007 - 2008. He took part in the project (original concept, art director, graphic designer) "New Year's sweeping the country" - the map of Russia with time zones, this night showed how the new year 2008 is moving to Russia from Vladivostok and ending in Kaliningrad. "Constructions with images of old postcards for Christmas" "New coat for Yuri Dolgoruky" http://picasaweb.google.com/shmoylov/NewYear2008
2007, 2005 - participation in outreach projects of the British Higher School of Design in London.
2006 - He received the diploma of the Moscow government for the best design registration of trade marts to the new year.
2006 - Participation in the photo exhibition with the support of the Embassy of the Kingdom of Morocco "Morocco Report» http://picasaweb.google.com/shmoylov/MarocPhotoExhibition2006
2006 - Develop catalog Carlo Pazolini, Design CDs, books to the 40 th anniversary of creative activity Valentina Tolkunova, work on packaging for confectionery factories in Russia and Belarus.
2005 - the beginning of the industrial production of circuit breaker design my VA-104.
2005 - Gold Medal for the best protective label DEK at the exhibition "Label 2005"
2006 - Patents for combination packaging for cakes. http://www.businesspatent.ru/article/article.135.1.html
2005 - The patent number 34510 for a utility model" packing carton "
2004 - The patent number 55696 for an industrial design" Corpus Avtomaticheskgo Switch "VA-104 2001 - membership in the Union of Designers of Russia
2001 - Gold medal winner of the contest «Packaging-Star of Russia - 2001 » for a series of packages for the flowers «Donna Rosa ».
2001 - Honorary Diploma Association Soyuzupak for a series of packages for waffle cakes «Zvezdniy»
2000 - Gold Medal Association Soyuzupak for a series of packages for cakes submitted to the contest «Packaging - Star of Russia - 2000»
2007 - 2008. He took part in the project (original concept, art director, graphic designer) "New Year's sweeping the country" - the map of Russia with time zones, this night showed how the new year 2008 is moving to Russia from Vladivostok and ending in Kaliningrad. "Constructions with images of old postcards for Christmas" "New coat for Yuri Dolgoruky" http://picasaweb.google.com/shmoylov/NewYear2008
2007, 2005 - participation in outreach projects of the British Higher School of Design in London.
2006 - He received the diploma of the Moscow government for the best design registration of trade marts to the new year.
2006 - Participation in the photo exhibition with the support of the Embassy of the Kingdom of Morocco "Morocco Report» http://picasaweb.google.com/shmoylov/MarocPhotoExhibition2006
2006 - Develop catalog Carlo Pazolini, Design CDs, books to the 40 th anniversary of creative activity Valentina Tolkunova, work on packaging for confectionery factories in Russia and Belarus.
2005 - the beginning of the industrial production of circuit breaker design my VA-104.
2005 - Gold Medal for the best protective label DEK at the exhibition "Label 2005"
2006 - Patents for combination packaging for cakes. http://www.businesspatent.ru/article/article.135.1.html
2005 - The patent number 34510 for a utility model" packing carton "
2004 - The patent number 55696 for an industrial design" Corpus Avtomaticheskgo Switch "VA-104 2001 - membership in the Union of Designers of Russia
2001 - Gold medal winner of the contest «Packaging-Star of Russia - 2001 » for a series of packages for the flowers «Donna Rosa ».
2001 - Honorary Diploma Association Soyuzupak for a series of packages for waffle cakes «Zvezdniy»
2000 - Gold Medal Association Soyuzupak for a series of packages for cakes submitted to the contest «Packaging - Star of Russia - 2000»