I am an independent Innovation Strategist collaborating with global organizations to help innovate new products, services, systems and technologies for tomorrow.
Trained in English Literature and Communication, I started my career with projects in urban resource distribution, social information channels and non-l… Read More
I am an independent Innovation Strategist collaborating with global organizations to help innovate new products, services, systems and technologies for tomorrow.
Trained in English Literature and Communication, I started my career with projects in urban resource distribution, social information channels and non-literate communication strategies. In the last 4 years, I have been more and more involved in End User Research using Ethnography as a method to arrive at Future Trends, User Interactions and Service and Systems Design possibilities.
I specialize in multi-country studies focusing on emerging economy consumers and creative systems design that rethink traditional ways of organization and communication management. I take a keen interest in understanding the socio-economic potential of lower income consumers and have worked as the editor of The Emerging Economy Report (2008) and author of the Teleuse at the Bottom of the Pyramid Report (2009).
Some of the industry segments I am experienced in include PC-Internet Technology, Mobile Telecom, Paints and Interiors, Transport and Mobility and Health and Wellness. Read Less
