Moutaz has an innovative approach to visual communication clearly presented in his work, that normally surprise and excite his clients. He utilised his passion to Arabic calligraphy and Islamic art to express brand relevance and context to time and space. He adopted in his work an innovative creative process that insures adherence to project objectives, budgets and deadlines.

Some of the brands he designed and developed includes Toyota - Al Futtaim Motors (UAE), Milaha (Qatar), du (UAE), datamena (UAE), GO Telecom (Malta), MPC (UAE), Qatar Development Bank (Qatar), Alyaum Media House (KSA), Horizons & Co. (UAE), Bin Shabib & Associates (UAE) and VOX Cinemas - Majid Al Futtaim (UAE).

In 2010, Moutaz started his independent brand design and consulting career. He provided invaluable strategic and creative services for his own clients, as well as joined forces with well established branding agencies, where his creative branding and design solutions proven to be original and award winning, contributing to his partners’ growth and acquisition of new business.

In addition to his talent in the creative branding design, Moutaz oversaw the development of brand strategies for some of the esteemed enterprises. The innovative process of strategic thinking and hands-on creative design have led to create a winning branding programs.

Moutaz has excellent project management skills developed through his career as a creative brand designer, his sympathetic understanding of the cultural nuances in the region adds a texture to the work that can very easily be ignored by western-based companies.