Strategized and wrote copy content for the Private Wealth Management section of the U.S. Bank website.

Wrote and edited copy content for the Business Process and Procedure team’s internal Virtual Library. Wells Fargo bankers access this comprehensive website to locate banking services information when working with customers in person, on the phone, or via chat.

Wrote and edited copy content for internal and external websites. Primarily worked on credit card and money transfer payment projects.

Managed content copy and content strategy for the TIAA internal unified desktop program used by plan administrators. Also worked on client-facing online tools, such as the Retirement Income Planner calculator tool and the Retirement Investment Review calculator tool at www.mytiaa.org.

Wrote internal and external communications on the Wholesale Credit Transformation team. Our goal was to make the wholesale credit process a competitive advantage by dramatically simplifying the credit process for clients and employees executed on a modernized and efficient technology platform.

Performed marketing research, analysis, project management, and writing for MetLife's annuity products, and helped with life insurance and disability insurance projects.

Projects worked on included product campaigns, new product launches, web content, direct mail pieces, brochures, email, and internal communications. Passed the Series 6 Investment Company Products / Variable Contracts exam.

As a Senior Content Strategist / Content Editor in the eCommerce UX (user experience) Group at Ally, I develop content and social media strategies and write and edit online content for placement on www.ally.com. I work on the automotive dealer services portion of the website in particular: financing and leasing, service contracts, insurance, and SmartAuction (Ally's online auto auction), as well as consumer facing online tools (financial calculators and credit applications) for the U.S., Canada, and French Canada websites.

Wrote dynamic and compelling interactive copy for the fordvehicles.com website.

Worked as a freelance marketing, advertising, and internet copywriter while in between full-time writing positions. Clients included: Communication Associates (Troy, MI)–real estate; Octane Design (Royal Oak, MI)–Detroit Visitor’s Bureau & Film Detroit; Battery Solutions, Inc. (Brighton, MI)–battery recycling; Spearfish Design (Troy, MI)–Universal Insurance Group; Pulte Homes (Bloomfield Hills, MI)–homes and real estate; Mainly Marketing (Southfield, MI)–small business clients; Dart Appraisals (Bloomfield Hills)–home appraisals; Communications Capital Group(Atlanta, GA)–cell tower investments; Alternatives For Seniors (Southfield, MI)-senior living resource for web and print.

Developed creative concepts and wrote copy for several Chrysler Corporation websites, including chrysler.com, jeep.com, dodge.com, dodge.com/motorsports, drivesrt.com, and the Chrysler Group Brand Auto Show websites. Created Search Engine optimization (SEO) copy. Updated client RSS feeds daily.

Developed concepts, wrote and managed the production of DaimlerChrysler Corporation CRM projects, direct mail pieces, newsletters, website copy, CD-ROM video copy, video scripts, in-dealership service merchandising advertising and point-of-purchase materials. Also wrote magazine and newspaper ads, as well as full-length Mopar Magazine and Viper Magazine articles for J.R. Thompson’s Mopar, DaimlerChrysler Brand, and DaimlerChrysler Corporation clients.

Wrote Dodge Intrepid, Neon, Caravan, Dakota, and Durango dealer-showroom catalogs, direct mail pieces, auto show narrator scripts, Internet website copy, Dodge Magazine articles, CD-ROM copy, interactive kiosk copy, fulfillment packages, dealer communications, and more for BBDO-Detroit’s Dodge, Dodge NASCAR, and Jeep clients.

Wrote direct mail and web copy for the agency's GMAC, IBM, Delta Faucets, ACDelco, Onstar, and Chevrolet clients.

Wrote marketing materials in the in-house marketing department of this reference book publisher. Direct mail, catalogs, advertisements, and more.

Wrote marketing materials in the in-house marketing department of this stock brokerage firm. Direct mail, catalogs, advertisements, and more.

Minor in Advertising