Profile
Location
New York, NY, United StatesDoing Business As
The Extent or Measure of a Surface Inc
Creative Fields
Tags
Shout Out!
Richard Smith is a creative strategy consultant who specializes in transforming brands into wants and desires.
Based on his extensive experience in branding and visual communication, Smith offers clients a distinct approach that combines brand strategy, marketing and design.
Based on his extensive experience in branding and visual communication, Smith offers clients a distinct approach that combines brand strategy, marketing and design.
Clients
EMS client projects include work for Cadbury Schweppes, John Galliano, Mandarin Oriental Hotels, ExxonMobil, Alexander McQueen, AR Media, Depeche Mode, American Express, Surface Magazine, Citibank, De Beers, the World Gold Council and Peterson Milla Hooks.
History
Co-founder of the influential London based design studio Area, Richard Smith's career began at Peter Saville Associates. In 2001, he established The Extent or Measure of a Surface Inc., a New York based brand communication consultancy.
Press
Recognized internationally for his unique vision and unconventional point of view, Smith’s work has appeared in numerous books and magazines including Paper Works, New York magazine, Creative Review, Vogue, Cool Sites, Experimental Formats, Elle, Time Out, Eye magazine, Graphic Design USA, Print, The Guardian and Women’s Wear Daily.
Richard Smith on the Web
Behance URL
http://www.behance.net/RichardSmith_EMSinc
My Circles
- Brands (Public)
- Designers Go To Heaven (Public)
- identity builders (Public)
- Logos (Public)
- Nice To Meet You (Public)
- Typographilia (Public)
- Typographistas (Public)
- You're On Twitter? So Am I (Public)
My Networks
My Busy Line
Status
I am available for...
- Consulting
- Total Profile Views: 298
- Total Project Views: 3357
- Total Project Appreciations: 143
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- Member Since: 4/30/2009


























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