Rafael Augusto

Creative Director

Dubai, United Arab Emirates
Let my work speak for itself.

Work Experience

Publicis

Chief Creative Officer

July 2020 - Present United Arab Emirates

Leo Burnett

Executive Creative Director

December 2019 - Present Dubai, United Arab Emirates

Leo Burnett

Creative Director

McDonald’s | du | Citibank | Dubai Film Festival | General Motors | Jotun | Samsung
November 2014 - December 2019 United Arab Emirates

Leo Burnett

Associate Creative Director

Citibank | Dubai Film Festival | General Motors | Jotun | Samsung
June 2013 - November 2014 Dubai, United Arab Emirates

Leo Burnett

Senior 360 Art Direction

For all advertising sides. An Integrated Senior Art Director. The greatest challenge. 

How big can an idea get? A constant thought for an integrated art director. To know how to create ideas that can live through all different medias in sync is a very difficult task. A huge daily challenge, but who said I don't like challenges? 

Creating, executing, selling, generating results and guiding talent is what a good leader needs to know. But the big difference between a good and great professional is "passion".

Main Clients:
Aldar | Cadillac | Chevrolet | Du | Dubai Film Festival | Emirates Airlines | GMC | GM | McDonald's | National Geographic | P&G | Qtel | Yahoo!
November 2009 - Dubai, United Arab Emirates

Impact BBDO/Proximity

Senior 360 Art Director

The work, the work, the work. The day-by-day seeking of creative ideas for results. 

The passage through Impact BBDO/Proximity can be considered as my practical graduation into the advertising world. 

The chance to have a worldwide reputation was essential to solidify the union between art direction and the market know-how. "Once you understand what the client wants and what's better for their products, creatively, the results will come." 

Fact. The recognition of my work came from diverse fronts and forms, from winning very important accounts like Perfetti Van Melle (ATL, BTL, Digital) and Emirates Recruitment, to earning the complete trust of all lines of management in the Impact BBDO/Proximity group.

Main Clients:
Doritos | Emirates Airlines | HP | Mercedes Benz | Pepsi | Qtel | Showtime
September 2008 - November 2009 Dubai, United Arab Emirates

Wunderman

Senior Interactive Art Director

From Brasília to Dubai. A big challenge. A greater responsibility. 

The first international experience always brings the excitement of uncertainty. But with the vision and hunger to win new challenges, the adaptation to a new professional environment was secure, and success just a question of time. 

During my time in the WWP group, the most important point was to meet expectations as well as bring a differential factor to the Middle East market. And my professional appetite to make things happen have become a recognized quality within the group. 

With focus on the digital market being the greatest challenge, I had to pass from being an apprentice to a coordinator. The senior position in Wunderman's digital division, Tattoo360, came with the extra responsibility of managing a digital team that grew 283% in just one year.

Main Clients:
Du | Ford | Landrover | Masafi | Microsoft | Splash Fashions | Sony Ericsson | Uniliver
September 2007 - September 2008 Dubai, United Arab Emirates

AgênciaClick Isobar

Jr. Interactive Art Directior

As a junior in an agency with esteemed international recognition, potential was a vital feature with "learning" being the key word. And working in AgênciaClick (part of Isobar) at the time of the "digital explosion" was essential for my personal creative development, in particular my interactive vision. 

Working with a high profile, integrated creative team, I knew my creative development was in good hands and that I'd have the solid foundations necessary to see me through. 

The challenge and desire for good work combined and paid off in the form of a series of awards, where I was involved in the creation, art direction and/or animation of many campaigns during this period.

Main Clients:
Bradesco | Brasil Telecom | Caixa | Embratur | FIAT | Proanima | RMA | WWF
June 2005 - July 2007 Brasília, DF, Brasil

Languages

English (Fluent),
Portuguese (Native),

Awards

Prêmio Colunistas Brasil

SILVER (Interactive Art / Arte Interativa)

2006

El Ojo

SHORTLIST (Fantasy / Fantasia)

2006

Prêmio Colunistas Brasil

SILVER (Lazy Mouse / Mouse Lento)

2006

London International Awards

SHORTLIST (Marionete / Puppet)

2007

Prêmio Colunistas Brasil

GRAND PRIX (Society of Great Excuses / Sociedade da Grande Desculpa)

2007

MMOnline

SHORTLIST (Society of Great Excuses / Sociedade da Grande Desculpa)

2007

MMOnline

BRONZE (Wheel Chair / Cadeira de Rodas)

2007

Webby Awards

GOLD (Wheel Chair / Cadeira de Rodas)

2007

CCSP Brasil

SHORTLIST (Wheel Chair / Cadeira de Rodas)

2007

Prêmio Colunistas Brasil

GRAND PRIX (I Came in Peace / Eu Vim em Paz)

2007

Prêmio Colunistas Brasil

SILVER (Domino Effect / Efeito Dominó)

2007

Prêmio About Brasil

BRONZE (Elevator / Elevador)

2007

Prêmio Colunistas Brasil

GOLD (Elevator / Elevador)

2007

Prêmio About Brasil

GOLD (A Capoeira / Um Capoeira)

2007

Prêmio Colunistas Brasil

GOLD (A Capoeira / Um Capoeira)

2007

Dubai Lynx International Advertising Festival

SILVER (Splash Fashions)

2008

Design Licks

SITE OF THE DAY (Mirrors)

2009

UAE Awards

GOLD (Mirrors)

2009

Dubai Lynx International Advertising Festival

SHORTLIST (Interactive Sound Display)

2009

Mena Crystals Awards

CRYSTAL (Turning Point)

2011

Dubai Lynx International Advertising Festival

BRONZE (Turning Point)

2011

New York Festivals Awards

BRONZE (Turning Point)

2011

Cannes Lions

SHORTLIST (Turning Point)

2011

Dubai Lynx International Advertising Festival

BRONZE (Matryoshka)

2011

Dubai Lynx International Advertising Festival

SHORTLIST (Magnetic Bookmark)

2011

New York Festivals Awards

SHORTLIST (Magnetic Bookmark)

2011

Leo Burnett Star Reacher Awards

STAR REACHER (Best Employee's of the Leo Burnett Network)

2011

Dubai Lynx International Advertising Festival

GOLD (The Perfect Storm - Best Use of Magazine)

2012

Dubai Lynx International Advertising Festival

SILVER (The Perfect Storm - Integrated Media Campaign)

2012

Dubai Lynx International Advertising Festival

SILVER (The Perfect Storm - Consumer Products)

2012

Dubai Lynx International Advertising Festival

BRONZE (The Perfect Storm - Special Events)

2012

Dubai Lynx International Advertising Festival

SHORTLIST (The Perfect Storm - Live Advertising)

2012

PromaxBDA Awards

GOLD (Wild Cards - Collateral)

2012

PromaxBDA Awards

GOLD (Wild Cards - Integrated Media Campaign)

2012

Mena Cristal Festival

GOLD (Wild Cards - Promo & Direct)

2012

Dubai Lynx International Advertising Festival

SILVER (Wild Cards - Premium & Giveaways)

2012

Dubai Lynx International Advertising Festival

SHORTLIST (Wild Cards - Integrated Campaign)

2012

Mena Cristal Festival

SHORTLIST (Wild Cards - Integrated Campaign)

2012

Skills

3d, Animation, Art Direction, ATL, BTL, Digital, Graphic Design, Illustration, Leadership, Mobile Applications, Motion, Passionate, Retouching, Social Media Engagement, Team Work,