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Rach Liang

Freelance Senior Art Director/Designer

Sydney, Australia
Experience
Sydney, Australia
Nov 2012
Various clients
Freelance Art Director
After coming back from her year long round-the-world trip, Rach is now based in Sydney, Australia. Please let her know if you have any interesting and challenging projects, she would love to hear from you.
London, United Kingdom
Sep 2011Nov 2012
Various clients
Freelance Art Director/Full-time World Explorer
After working as an Art Director at Ogilvy & Mather Sydney for two years, Rach decided to explore the world a bit more. She spent most of her time travelling around the world. While she was not travelling, she freelanced at some top agencies in London, including McCann Erickson and The Communications Agency.

Clients: Coles, Fly Buys, iTV, Nestlé, Amex (American Express), RBS (The Royal Bank of Scotland), etc.
London, United Kingdom
May 2012
Freelance Creative
London, United Kingdom
Apr 2012
Freelance Creative
Sydney, Australia
2009Sep 2011
Art Director
• Devising overall big ideas for campaigns
• Developing concepts for new business pitches
• Pitching creative to clients
• Mentoring junior designers
• Overseeing productions
• Hands-on experience on different media including print, press, out-of-home, online, new media (iPhone, iPad apps), filming, etc.
Sydney, Australia
20082009
Graphic Designer
• Developing creative for projects from concept to finished art
• Participating in new business pitches
• Creating visuals and layouts for ads, annual reports, DMs, online banners, websites, etc.
• Overseeing printing and other production
• Clients including: Commonwealth Bank, Allianz, IMB, Macquarie bank, Cuscal, Century 21, IKEA, etc.
Sydney, Australia
May 2006Aug 2008
Graphic Designer & Marketing Coordinator
• Brand development – web site traffic growth, web site UX and advertising revenue; developing brand strategy and statistics systems.
• Promotion cooperation – designing and handling promotions via different media such as website, newspaper, outdoor and in venue promotions
• Strategic consulting – including business plan & sales strategy development
• Directing photo shoots
• Supervising print production and liaising with suppliers
Sydney, Australia
Sep 2004Sep 2005
Highlight Marketing
Junior Graphic Designer
• Implementing design briefs from the Creative Director
• Preparing presentations for business pitches
• Creating the visuals and lays outs for ads, brochures, online banners, websites, etc.
• Liaising with clients
Expertise
 
Branding, Art Directing, Photography, Visual Communications, Concept Development, Illustration, Information Visualisation, Multi-Media Design
Professional Software
Photoshop / Illustrator / InDesign / Word / Flash / PowerPoint / Dreamweaver / After
Effect
Languages
 
English (Fluent), Cantonese (Native), Mandarin (Fluent)
Awards
2012
ADMA
Finalist