Priyanka Reddy
Art Faculty
Mountain View, CA, USABeing young and creative I would want to explore my skills in different creative fields, learn while I move forward and help contribute to taking the design community to new heights.
Work Experience
Happy Creative Service Pvt Ltd
Art visualizer
• Worked on fashion brands like BIBA , which required communication design like billboards, press ads, magazine ads and catalogue design for its autumn-winter launch collection.
This campaign was launched across 6 cities in India.
• Working on Flipkart, India’s largest e-commerce company helped me broaden my knowledge of digital and social media advertising, in which I
worked with clients to develop social media product concepts, developed
templates and guidelines for web communication ensuring branding
consistency across all UI designs and marketing materials.
• Conceptualized the brand elements for Bluestone.com, an online jewelry store, which involved designing the logo, stationeries and other collaterals
This campaign was launched across 6 cities in India.
• Working on Flipkart, India’s largest e-commerce company helped me broaden my knowledge of digital and social media advertising, in which I
worked with clients to develop social media product concepts, developed
templates and guidelines for web communication ensuring branding
consistency across all UI designs and marketing materials.
• Conceptualized the brand elements for Bluestone.com, an online jewelry store, which involved designing the logo, stationeries and other collaterals
June 2012
- Present
India
Vyas Giannetti Creatives
Brand Partner
• Responsible & immensley involved in handling the brand Pantaloons (by Aditya Birla Grp.) Festive & Fall / Winter campaign, in cracking the look for it, set designing for the shoot, OOH communication & brand communication across web and print media.
• Designed the 2015 Calendar, which was circulated across India for the
Phoenix Real Estate Group (Phoenix market cities).
• Designed the 2015 Calendar, which was circulated across India for the
Phoenix Real Estate Group (Phoenix market cities).
July 2014
- July 2015
India
FREELANCE ARTIST & GRAPHIC DESIGNER
July 2015
- Present
California, United States
Community School Of Music & Art
Art Faculty
• Instructor, Home school students at CSMA.
• Instructor, ‘Introduction to painting’ class at Google for Google employees. • Elementary art teacher, Abraham Lincoln Elementary School, Cupertino.
• Instructor, ‘Introduction to painting’ class at Google for Google employees. • Elementary art teacher, Abraham Lincoln Elementary School, Cupertino.
Present
Mountain View, California, United States
Scribble Me Happy
Art Instructor
• Instruct small groups of junior artists and adults about basic concepts such as basics of sketching, color theory and watercolor techniques.
• Tailor lesson topic/schedule implementing a developmentally-appropriate curriculum for every class, which includes marketing the class on various platforms.
• Prepare instructional materials, collecting reference videos and images related to the class topic and setting up class area.
• The feedback from the students after every class encouraged me to pursue teaching
• Tailor lesson topic/schedule implementing a developmentally-appropriate curriculum for every class, which includes marketing the class on various platforms.
• Prepare instructional materials, collecting reference videos and images related to the class topic and setting up class area.
• The feedback from the students after every class encouraged me to pursue teaching
June 2016
- August 2016
California, United States
Education
Bachelors in Fine Arts
Final year Bachelors project
Tea Shelf, a tea and books café:
Constructing the brand elements for Tea Shelf, by mapping the existing market and researching feedback from customers. Also the theme of self-made watercolor illustrations was used & an interactive installation on advertising
Tea Shelf was also created.
The final work of this was displayed at the art show in
Chitrakala Parishath Art Gallery, Bangalore.
Tea Shelf, a tea and books café:
Constructing the brand elements for Tea Shelf, by mapping the existing market and researching feedback from customers. Also the theme of self-made watercolor illustrations was used & an interactive installation on advertising
Tea Shelf was also created.
The final work of this was displayed at the art show in
Chitrakala Parishath Art Gallery, Bangalore.
Internship, Bangalore
Temple Advertising:
Designed the Ad creative on the radio spot for Swensens, a premium ice cream brand.
Designed the Ad creative on the radio spot for Swensens, a premium ice cream brand.
Internship, Bangalore
Animika Studios, Bangalore:
Designed the packaging for Chocolyn , a chocolate brand made by the di erently abled at Diya Foundation, an NGO.
Designed the packaging for Chocolyn , a chocolate brand made by the di erently abled at Diya Foundation, an NGO.
Recognitions
Youngest brand custodian in the company, responsible for handling Flipkart’s category launch and advertisements on the web.