At OCD, we believe that design should have an aesthetic appeal, however it should more importantly use a strong conceptual foundation to clarify and explain information. Design should be honest and reflect the values and mission of the organization. This approach creates a powerful message that the audience will e… Read More
At OCD, we believe that design should have an aesthetic appeal, however it should more importantly use a strong conceptual foundation to clarify and explain information. Design should be honest and reflect the values and mission of the organization. This approach creates a powerful message that the audience will easily understand and relate to.
At the same time, no message is complete without taking the audience's worldview into consideration. Every group has its own language, culture, and history that affect how a message is perceived. In order to be effective we must take the target audience's views into consideration. We feel that we not only understand this concept from an academic point of view but also from a personal point of view, as we come from diverse racial, ethnic, and religious backgrounds.
And finally, design must be sustainable. We must wisely use our resources so as to improve the world in which we live. Consequently, we will work with you to determine what is necessary, suggest alternatives, and use the most eco-friendly processes that exist. Much of this can be done cost-effectively and some may even result in savings.
We look forward to working with those businesses and organizations that share our holistic design philosophy. Read Less
