Natalie Seldon

Estella cupcakes is the creative brainchild of Natalie Estella Seldon. Born and raised in Sevenoaks, Kent, from a young age Natalie has always had an enthused passion for cooking and baking, in particular for family and friends. In 2001, having graduated with a 1st class degree in Fashion design fro…

With a background in fine arts, interior design, food and fashion, Natalie Seldon continued to focus her career in food and home writing and styling at Easy Living Magazine followed by 6 years at Sainsbury's and Delicious magazine at Seven Publishing. In 2010, alongside launching her own cupcake bus…

“The lightest, most satisfying, most achingly pretty cupcakes a girl could wish for. Estella Cupcakes are almost too good to eat…” Diana Henry, The Sunday Telegraph Passionately handcrafted and bespoke miniature cakes. All baked with love and the finest ingredients. Estella Cupcakes are truly uniq…