My first full-time job was with Mudra Communications as an Art Director. During this time I worked on brands such as YoBykes, Henko, Paragon, Signature Whiskey (UB), Splash Clothing, Total Environment, Greenpeace and pitches for Club Mahindra, Jockey and Peter England People (winning the latter two). A team of us won Best Integrated Campaign for a YoBykes campaign at the Goa Ad Fest 2009, the biggest annual advertising event in India. The following year, a project that I had helped conceptualise and art direct was shortlisted in the Direct Mail category at the Goa Ad Fest 2010.

I was given the opportunity to freelance with Mudra which began a much-loved, essential and ongoing part of what I do. I have freelanced for companies like Exit Design and Veeville Consulting and worked on branding, packaging, event design as well as UX/UI. Some brands and projects I have worked on include Bluefoot Cultural Consulting, Primagenics (part of Cenegenics), Jackfruit Festival (by Bhoomija), Chettiars, Rewind, Cirrus and Sway (restaurants and bars belonging to Soul Kitchen Enterprises Ltd.), No Nasties (organic t-shirts) and Resolvity (a US based AI company).

During my brief stint with Scion, I worked on brands such as Windflower Spas and Resorts and Pride of Cows. I conceptualised and created packaging for Go Cheese and Joy ice-creams.
I also helped organise an exhibition of book sculpture - Unsculpted - featuring works from some of India and Bangalore's most renowned artists. Scope of work included designing invites, posters, hand-outs; PR; and curating the show.

I was given the opportunity to work with a company I admired immensely and it allowed me to collaborate with some very talented and inspiring individuals. During my time at Ray+Keshavan | The Brand Union, I worked on global and national brands such as L&T, Kurkure, Maiyas, Protinex, Orangina, The Residency Group of Hotels and Wipro. The scope of work ranged from corporate and visual branding to packaging and publication design.

My foray into the digital world was a challenge that involved me jumping into the deep-end to create responsive real-estate websites for the Brigade Group, an e-commerce site for pets and a number of corporate sites. I was also part of a team that created apps for India's leading English news channel – Times Now and a split-bill app called Binge.

I worked as the UI/UX designer for Myndbee's collage-chat app, Picpal. The app had a significant user base globally and was marketed in the US, Australia and India. I created online and offline communication specific to each region. As I had come onboard a few months into the project, I also designed a rebrand of the app.

My responsibilities include creating all visual communication for Tasveer – an all India gallery and publishing house showcasing photography – right from designing seasonal publications to creating posters, catalogues and digital communication for national and international exhibitions.

I am also involved in designing communication for the soon-to-be-launched Museum of Art and Photography (MAP) http://map-india.org/

Transferred 1 year of credits from my Advertising and Graphic Design Advanced Diploma at Wigan and Leigh College, Bangalore, to enter in to the second year of the Bachelor of Communication Design course at RMIT.