Michael Berry

Art Lead / Senior Designer

Los Angeles, CA, USA
I love exploring the user experience, studying interaction patterns, and creating immersive and engaging experiences that expand across multiple devices. Nothing matches the passion and crazy dedication that I've worked alongside in the last few years and deserving that is something I work towards every day.

Work Experience

Riot Games

Art Lead

Nowadays I am a member of Riot's fantastically talented community of art leads, balancing my impact between individual craft contribution and leadership. On a day-to-day basis I manage the personal development of artists, establish art direction, partner with game design, ux and product leads to bluesky future product iterations and push pixels to bring things together.

• Serving as lead visual designer for multiple studio initiatives, including a redesign of the League of Legends in-game store, the evolution of Personalized Offers, and additional player-facing features currently in development
• Guiding the visual development of an upcoming custom game mode (internally known as "Siege"), including digital textures, 3-d props, and UI
• Responsible for evaluating compensation, completing performance reviews, and fostering a positive team environment
• Acting as hiring manager for the Content Distribution Initiative, identifying staffing needs, vetting candidates, taking part in and organizing interview panels, and guiding the process through final offer letter and/or completion
• Building on work completed during Riot's Art Leadership Academy (over 100 hours of academic and practical leadership training facilitated by LSDS) and serving as Product Owner to establish Riot's internal artist mentorship program, Project Odin
August 2015 - Present California, United States

Riot Games

Senior Visual Designer

Staying in one place is boring anyway, right? My most recent move was to join Riot Games in Santa Monica and I have served as the design lead for a number of initiatives since. From web to mobile and even the game client itself, I have been lucky to enough to craft interactive experiences for millions of passionate players around the globe.

• Served as the interactive art lead for the Bilgewater in-game event, creating visuals for both web and client experiences as well as maintaining strategic and thematic alignment within the initiative
• Redesigned the League of Legends game client landing page to incorporate a more robust publishing system and visual improvements to navigation, content, and social features. Executions included a three-tiered visual system, recommendations for layout customization, and quality of life improvements to current and upcoming features.
• Created multiple design proposals currently in development, including a revamp of LeagueofLegends.com, an improved player account system, and the implementation of the universal web navigation known internally as “LoL Bar” (currently live above all Riot properties)
• Established interaction and visual designs for Riot's first multi-feature mobile application. Explorations included interactive prototyping, low and high fidelity visuals, and considerations for both Android and iOS platforms.
• Visually developed an updated League of Legends brand style through comprehensive web and mobile explorations that has since been established as “1.5” and is reflected in all global materials
• Produced internal, comprehensive style guides for future mobile applications, web experiences, content publishing systems, and in-game events as well as creating and distributing visual libraries and asset kits.
• Served as the art lead and point of contact for multiple outsourced projects, including the creating of concept art and external web development.
December 2012 - California, United States

NCsoft

Senior Interactive Designer

While dodging raindrops and sipping Starbucks, I lead the development of interactive solutions for titles including Guild Wars 2, Aion, Lineage II, WildStar and Blade and Soul.

• Owned the overall design, look, and feel of interactive projects including complete web site designs, mobile solutions, and marketing support materials
• Served as visual lead for the Blade and Soul announcement web site, coordinating with brand managers, producers, and project managers in an agile environment
• Tasked with creating visual recommendations to incorporate responsive design principles and improve existing browser experience for BladeandSoul.com following successful site launch
• Collaborated on a complete site redesign for WildStar-Online.com, including the production of user experience documentation and high fidelity wireframes for new feature pages
• Produced all visual design work for Aion's 3rd Anniversary microsite
• Created highly polished visual designs that leveraged and extended established Aion and Lineage brand standards and supported business needs
• Managed multiple project timelines to consistently meet delivery expectations
• Presented to studio representatives and project stakeholders
July 2012 - December 2012 Seattle, Washington, United States

38 Studios

Interactive Designer

I worked alongside an amazing collection of industry giants, designing interactive experiences for the Amalur universe crafted by Curt Schilling, R.A. Salvatore and Todd McFarlane. Though the studio eventually closed its doors for good, the experiences gained here were invaluable.

• Translated studio goals into unique visual solutions that supported an evolving brand including a redesign of the Amalur.com IP web site and user account management flow
• Contributed user interface designs for a rapid paced internal project, adapting an existing tabletop game into a polished platform experience that integrated game to web technology
• Served as design lead for the production of a mobile e-reader application leveraging an unpublished short story by R. A. Salvatore based in the Amalur universe
• Took an active, hands-on role in collaborating with developers, visual artists, and user experience leads to produce designs that satisfied user needs and fit within technology frameworks
• Created wireframes, screen prototypes, and functional specifications
• Presented to studio representatives and project stakeholders
November 2011 - June 2012 Providence, Rhode Island, United States

Astonish

Lead Interactive Designer

Working for a start up usually means you get your hands into just about everything, and Astonish was no exception. In addition to designing complete websites, print pieces and just about anything else you can run through the digital pipeline, I also lead client meetings, quality checked completed site builds, and even sliced up and prepared designs for developers.

• Served as the sole design representative for over 130 assigned accounts
• Produced complete web site designs, printed marketing materials, logo designs and branding recommendations
• Lead initial client meetings to discuss business needs and recommended visual solutions that addressed both long term business needs and projected timelines
• Prepared all finalized visuals for production, including the export of web graphics and implementation of necessary printing adjustments
September 2009 - November 2011 Warwick, Rhode Island, United States

Worldways Social Marketing

Art Director

I was an art directing, team-leading, design Macgyver. From our converted loft in the Jewelry District of Providence, we conceptualized, storyboarded, scripted, and executed effective marketing campaigns for many clients that had never ventured beyond billboards and flyers. Are you a socially responsible organization? Chances are we’ve met.

• Established the visual direction and executed final designs for The Mighty Timoneers franchise, including an episodic animated series, illustrated comic book, live-action television commercials and supporting print materials
• Played a lead role in the conception of the Avoid the Stork campaign funded by the University of Iowa, including the presentation of recommendations for television, radio, outdoor advertising and event coordination
• Tasked with directing photography sessions for the Kids Can't Do It Alone media campaign
• Produced storyboards to illustrate narrative and visual concepts for a variety of client initiatives
• Presented concepts and executions to clients and internal stakeholders
February 2007 - October 2008 Providence, Rhode Island, United States

Orb Networks

Multimedia Designer

While living on the West Coast, I was able to snag an internship with Orb Networks, a streaming media startup. Most design work here revolved around the Orb brand, but also included co-branded campaigns with the likes of Skype and Virgin Digital. I continued to work for Orb remotely after moving back to New England but in the end left for greener pastures.

• Supported the interactive media team with digital graphics that reinforced the Orb brand and addressed daily business needs
• Edited web site code and Flash animation files to accommodate promotional timelines and third party branding contraints
• Successfully managed the remote work environment transition
July 2005 - March 2006 Emeryville, California, United States

Education

University Of Rhode Island

Bachelor of Fine Arts

This degree covered a broad range of disciplines, with a focus on Graphic Arts and Design. Like most fine art students, I painted, sculpted, glued, and clicked my way through four years of formal education.
September 2000 - May 2004 Kingston, Rhode Island, United States

Skills

Adobe Creative Suite, Art Direction, Interaction Design, Interactive Design, Mobile, Photoshop, Responsive Design, UI, Ux,