Merlyn Aimee Wikarsa
Singapore, Singapore
87767075
be.net/Merlyn08
"With God all things are possible" - Matthew 19:26
Work Experience
BABOR
Regional Business Development Manager APAC
• Country focus: Singapore, Malaysia, Indonesia, Australia
• Provided support and co-leadership for country focus
• Developing social media regional strategy, goals, KPIs, priorities and develop implementation plan especially for Instragram. Working on implementation with markets & collaboration with global team in Germany.
• Leading development of e-commerce into a strategic channel for APAC.
• Market and business analysis.
• Building business relationship with country focus
• Provided support and co-leadership for country focus
• Developing social media regional strategy, goals, KPIs, priorities and develop implementation plan especially for Instragram. Working on implementation with markets & collaboration with global team in Germany.
• Leading development of e-commerce into a strategic channel for APAC.
• Market and business analysis.
• Building business relationship with country focus
January 2020
- Present
Singapore
Lumas
Marketing Manager
• Creating creative concept and art direction for marketing campaigns
and brand awareness
• Managing online and offline marketing activities and strategies
• Developing the marketing strategy and plan
• Understanding current and potential customers
• Managing agencies
• Measuring success & results
• Managing and improving lead generation campaigns
• Managing budgets & ensuring timely delivery
• Coordinating and participating in promotional activities, trade shows and
fairs, working with developers, advertisers, and production managers, to
market products and services
and brand awareness
• Managing online and offline marketing activities and strategies
• Developing the marketing strategy and plan
• Understanding current and potential customers
• Managing agencies
• Measuring success & results
• Managing and improving lead generation campaigns
• Managing budgets & ensuring timely delivery
• Coordinating and participating in promotional activities, trade shows and
fairs, working with developers, advertisers, and production managers, to
market products and services
December 2016
- January 2020
Singapore
NESSA
Responsibilities:
• Managing online and offline marketing activities and strategies
• Developing the marketing strategy and plan
• Understanding current and potential customers
• Managing agencies
• Measuring success & results
• Managing and improving lead generation campaigns
• Managing budgets
• Ensuring timely delivery
• Coordinating and participating in promotional activities, trade shows and fairs, working with developers, advertisers, and production managers, to market products and services.
• Creating a wide range of different marketing materials.
• Managing online and offline marketing activities and strategies
• Developing the marketing strategy and plan
• Understanding current and potential customers
• Managing agencies
• Measuring success & results
• Managing and improving lead generation campaigns
• Managing budgets
• Ensuring timely delivery
• Coordinating and participating in promotional activities, trade shows and fairs, working with developers, advertisers, and production managers, to market products and services.
• Creating a wide range of different marketing materials.
January 2016
- October 2016
Singapore
Foodpanda
Creative Director, CRM & Social Media Manager
Achievements:
• Built creative concept for all marketing campaigns, CRM, social media and mobile marketing
• Overviewed the creative process and gave guidance to the creative team
• Provided art direction for all marketing campaigns (both online and offline)
• Managed and overviewed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
• Built creative concept for all marketing campaigns, CRM, social media and mobile marketing
• Overviewed the creative process and gave guidance to the creative team
• Provided art direction for all marketing campaigns (both online and offline)
• Managed and overviewed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
September 2014
- January 2016
Singapore
Foodpanda
Creative, CRM & Social Media Manager
Achievements:
• Built facebook followers from scratch and increase facebook base
by double-digit growth via facebook engagement.
• Built foodpanda Newsletter-CRM data base and increased the sales
through CRM (Newsletter & push app notifications)
• Developed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
• Built facebook followers from scratch and increase facebook base
by double-digit growth via facebook engagement.
• Built foodpanda Newsletter-CRM data base and increased the sales
through CRM (Newsletter & push app notifications)
• Developed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
May 2013
- August 2014
Singapore
Foodpanda
Senior Graphic Designer & Social Media Associate
Achievements:
• Developed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
• Developed graphic materials for all marketing campaigns (both online and offline)
• Managed foodpanda’s social media presence on all current and future platforms
• Managed and implemented foodpanda’s multi-channel marketing
strategy to drive customer & brand awareness
January 2013
- April 2013
Ode To Art
Art Consultant
Achievements:
• Provided art consultancy and customer assistance based on the
clients need.
• Increased sales of the company.
• Provided art consultancy and customer assistance based on the
clients need.
• Increased sales of the company.
May 2012
- September 2012
Singapore
Squake Pte Ltd
Jr. Art Director
Achievements:
• Developed an art direction and graphic materials for Blackberry
Messenger full campaigns.
• Developed an art direction and graphic materials for Blackberry
Messenger full campaigns.
March 2011
- March 2012
Singapore
Pete's Creation Int'l Pte Ltd
Senior Graphic Designer
Achievements:
• Identified and provided designs solutions for client’s brand
strategy.
• Developed product designs for shopping malls.
Clients: Daikin, AsiaMalls, MOM, Private Equities Company.
• Identified and provided designs solutions for client’s brand
strategy.
• Developed product designs for shopping malls.
Clients: Daikin, AsiaMalls, MOM, Private Equities Company.
January 2009
- January 2011
Singapore
Education
Bina Nusantara University
Bachelor of Visual Communication Design
August 2002
- August 2006
Indonesia
Languages
Bahasa Indonesia (Native),
English (Fluent),
Chinese (Conversational),
Awards
Bina Nusantara University
Best Graduates in Visual Communication Design
2006
Skills
Adobe Illustrator,
Adobe Photoshop,
Art Therapy,
Branding,
Cartoons,
Consulting,
Creative Strategy,
Digital Marketing,
Event Management,
Illustration,
Marketing,
Project Management,
Psychology,
Social Media Marketing,
Teaching,
Team Management,
Teamwork,