Max Chanan Personal RSS Feed http://www.behance.net/MaxChanan GT Vectra http://www.behance.net/Gallery/Vectra-Gt/82259 GT Vectra http://www.behance.net/Gallery/Vectra-Gt/82259 Fri, 28 Mar 2008 10:51:44 -0500 Chevrolet Prisma Site developed for the launch of the New Chevrolet Prisma under the creative concept "Your life has brought you here" the main idea behind the campaign was to remind the 25-30 years consumer of the characters that are / were part of its life. In this project I was responsible for movie directing and scenario design, were the characters were inserted, also I was the co-author of the creative concept. My participation: Concept, Art direction, Interactive Video and Photographic Direction. http://www.behance.net/Gallery/Prisma/80204 Chevrolet Prisma Site developed for the launch of the New Chevrolet Prisma under the creative concept "Your life has brought you here" the main idea behind the campaign was to remind the 25-30 years consumer of the characters that are / were part of its life. In this project I was responsible for movie directing and scenario design, were the characters were inserted, also I was the co-author of the creative concept. My participation: Concept, Art direction, Interactive Video and Photographic Direction. http://www.behance.net/Gallery/Prisma/80204 Wed, 19 Mar 2008 10:42:40 -0500 Nesfit A Nestle's project, aiming the female public. At the website the female user submit their profile and received SMS nutritional tips from a virtual personal trainer on their cell phones. The layout was developed using aquarelle ink and nankim illustrations that afterwards were composed using Adobe Photoshop. http://www.behance.net/Gallery/Nestle-Nesfit/80440 Nesfit A Nestle's project, aiming the female public. At the website the female user submit their profile and received SMS nutritional tips from a virtual personal trainer on their cell phones. The layout was developed using aquarelle ink and nankim illustrations that afterwards were composed using Adobe Photoshop. http://www.behance.net/Gallery/Nestle-Nesfit/80440 Wed, 19 Mar 2008 09:22:21 -0500 Sprite Director A project in which the user could edit a TV commercial ad, submit to their friends and be eligible to many prizes. In this project all illustrations were done in Adobe Photoshop. My participation: Art direction, Illustration and Concept http://www.behance.net/Gallery/Sprite/80431 Sprite Director A project in which the user could edit a TV commercial ad, submit to their friends and be eligible to many prizes. In this project all illustrations were done in Adobe Photoshop. My participation: Art direction, Illustration and Concept http://www.behance.net/Gallery/Sprite/80431 Wed, 19 Mar 2008 08:49:05 -0500 Nescafe Ice The Nescafe Ice is an integrated piece developed for the product's launch in the south area of Brazil. Besides supporting the offline campaign, the website holds a cultural contest "Arrepia no video" (rock the video), a fun integration where the visitors could win 03 trips for 2 to Barilhoche Argentina, by submitting a video that show the impact Nescafe had on people. My participation: Art direction, Photography Direction, Illustration and Concept Thanks to Diego Jose (Art Assistent) http://www.behance.net/Gallery/Nestle-NescafA/80433 Nescafe Ice The Nescafe Ice is an integrated piece developed for the product's launch in the south area of Brazil. Besides supporting the offline campaign, the website holds a cultural contest "Arrepia no video" (rock the video), a fun integration where the visitors could win 03 trips for 2 to Barilhoche Argentina, by submitting a video that show the impact Nescafe had on people. My participation: Art direction, Photography Direction, Illustration and Concept Thanks to Diego Jose (Art Assistent) http://www.behance.net/Gallery/Nestle-NescafA/80433 Wed, 19 Mar 2008 08:58:00 -0500 Acdelco Carcaca The goal of this campaign was to position AC Delco as the most long-lasting car battery available. My participation: Art direction and Concept http://www.behance.net/Gallery/CarcaAa/80436 Acdelco Carcaca The goal of this campaign was to position AC Delco as the most long-lasting car battery available. My participation: Art direction and Concept http://www.behance.net/Gallery/CarcaAa/80436 Wed, 19 Mar 2008 09:05:38 -0500 Test Life Life is full of phases. Get ready for the next one. That is the theme of the 2007 campaign Gm's Prisma. The campaign's hot site translates the phases of a character's life in a fun, humorous and totally interactive manner http://www.behance.net/Gallery/Gm-Test-Life/80169 Test Life Life is full of phases. Get ready for the next one. That is the theme of the 2007 campaign Gm's Prisma. The campaign's hot site translates the phases of a character's life in a fun, humorous and totally interactive manner http://www.behance.net/Gallery/Gm-Test-Life/80169 Tue, 18 Mar 2008 07:03:23 -0500 Eat or Not Eat The goal of this campaign was to drive donations to the Salvation Army. http://www.behance.net/Gallery/Donate-or-Not-Donate/80190 Eat or Not Eat The goal of this campaign was to drive donations to the Salvation Army. http://www.behance.net/Gallery/Donate-or-Not-Donate/80190 Tue, 18 Mar 2008 07:29:09 -0500 Salvation Army An interactive ad aimed to make people think about their role as an agent of societal change My participation: Copywriter, Art direction and Concept Thanks to NuYoung(Motion) and Marcelo Rosa (Copywriter with me) http://www.behance.net/Gallery/Ctrl-Z/80164 Salvation Army An interactive ad aimed to make people think about their role as an agent of societal change My participation: Copywriter, Art direction and Concept Thanks to NuYoung(Motion) and Marcelo Rosa (Copywriter with me) http://www.behance.net/Gallery/Ctrl-Z/80164 Tue, 18 Mar 2008 04:37:38 -0500 Parrot Yazigi An interactive ad in which the user asks questions to learn English and the parrot answers in a rude way, making the task more difficult. http://www.behance.net/Gallery/Parrot/80182 Parrot Yazigi An interactive ad in which the user asks questions to learn English and the parrot answers in a rude way, making the task more difficult. http://www.behance.net/Gallery/Parrot/80182 Tue, 18 Mar 2008 07:09:48 -0500