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Max Chanan

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Location

Amsterdam, Netherlands

Doing Business As

Muse NL

URL

http://www.maxchanan.com

Creative Fields

Art Direction, Advertising, Interaction Design

Tags

Max, Chanan, Art, director, Brazilian, Brazil, Design, advertising, websites

Max Chanan Brazilian Art Director

I have a degree on Industrial Design (Faculdade de Belas Artes de São Paulo). When it comes to creativity, I like to think of myself as a non-conformist. I hate to look for inspiration on traditional ad sources, like annual books and award shows. I prefer to check on my personal activities like movies, literature, fashion and product design. When I have a brief, I like to think reversely. It's something like this: What kind of experience can I propose to entertain a person before delivering a product message? My goal is never to deliver a marketing message and go away. To me, my work is a mean to create a real impact on other people's lives. In my opinion, advertising should be more fun, more interactive and more entertaining. I hate intrusive ads. They're brilliant only for ad people, not for consumers.

Work Experience

2009 DDB Amsterdam
2008 Muse (Amsterdam, The Netherlands) Senior Art Director
2006 McCann Erickson (São Paulo, Brazil) Cargo Associate Creative Director
2004 Virtualnet (São Paulo, Brazil) Senior Art Director
2003 TV1 (São Paulo, Brazil) Art Director
2000 Promom Ip (Rio de Janeiro, Brazil) Art Director
1998 Webra (São Paulo, Brazil) Designer

Awards

Fiap
2007 Bronze Exercito Da salvação

D&AD
2007 Caracaça Merit
2007 Eat Short List

Cannes Lions
2001 GOLD Final Fantasy
2003 SHORT LIST Volks 50 Anos
2004 SILVER Identidade
2005 Short List Nina 7 Sins
2006 Short List Evil English test
2006 Short List ACDELCO
2007 Short List Gm Test Life
2007 Short List Gm Prisma
2007 Short List Ctrl Z Salvation Army

Clio Awards
2005 Silver Identity Web Site
2007 Short List Braile Mail Marketing

London International
2005 Merit Identity Web Site

El Ojo Iberoamérica
2006 Silver Acdelco Carcaçå
2007 Prisma Test Life Bronze

Milan Creative Club
2001 -International Meriti Final Fantasy Web Site

Brazil Graphic Design
Gold - 2002 Final Fantasy WebSite
Gold - 2004 Identity Movie Website

MMONLINE/MSN Award
2003 Silver Volkswagen 50 years Web Site
2004 Bronze Didi wanna be a children
2004 Silver Identity Web Site
2005 Silver Nina Seven Sins Web Site

Brazilian Creative Club
2001 Merit Final Fantasy Web Site
2003 Merit Identidade Web Site
2006 Shortlist CIDÃO
2006 Shortlist BRAILLE
2006 Shortlist SPRITE

ABANET/MSN Award
2003 - Best Design - Volkswagen 50 Years Web Site
2003 - Best Concept - Volkswagen 50 Years Web Site
2006 - Gold - Prisma Gm Web Site
2007- Vectra GT

Comunication About Advertising Award
2001- Gold Final Fantasy Web Site
2001- Silver Tyger and Lion Web Site
2002 -Gold The Xangô Of Baker Street Web Site
2003 -Silver Volkswagen 50 Years Web Site
2004- Gold Identity Movie Web Site
2004- Silver Didi Wanna Be a Children Web Site
2004- Bronze Spider Man 2 Mail Marketing
2005 -Gold Nina Seven Sins Web Site
2007 - GranPrix Prisma GM Web Site

Promotional and Design Brazilian Festival
2001- Silver Final Fantasy Web Site
2001- Bronze Tiger and Dragon Web Site
2003 Bronze Volkswagen 50 years Web Site
2004 Silver Identity Web Site
2005 Gold Nina Seven Sins Web Site

EL SOL Ibero América
2006-Bronze ACDelco Carcaça
2006-Shorlist Eat or Not Eat
2007 Prisma Test Life Bronze Ad Jounalists
2006 2006-Bronze AcDelco Carcaça
2006-Bronze Eat or not Eat Exercito da savação

The Best Of Rio 2006 CCRJ
2006-Merit Sprite Zero HotSite
2006-Merit Sprite Zero OutLimit

6o. Folha Meio & Mensagem Award
2007-Best Multimidia Campain : Prisma

People Choice of Advertising
2007 Gran Prix Print: Prisma GM
2007 Integrad Campaign: Silver Prisma Gm Web Site

International Gramado Advertising Award
2007 - Gold: TestLife Gm

Max Chanan on the Web