Martina Flor Arce Personal RSS Feed http://www.behance.net/MartinaFlor 2009 Moore&Stephens Creativity and Illustration for Congress Development of identity for Marketing Congress. The idea was to give an optimistic view on world economic crisis. We chose the tree as a symbol of growth, giving birth to new ideas trough crisis, represented by a nut on the body of the tree. Work in collaboration with Franco Monti. http://www.behance.net/Gallery/Crisis-for-good/273329 2009 Moore&Stephens Creativity and Illustration for Congress Development of identity for Marketing Congress. The idea was to give an optimistic view on world economic crisis. We chose the tree as a symbol of growth, giving birth to new ideas trough crisis, represented by a nut on the body of the tree. Work in collaboration with Franco Monti. http://www.behance.net/Gallery/Crisis-for-good/273329 Sun, 26 Jul 2009 12:51:07 -0500 2007 Grimoldi Design Contest Communication Campaign GRIMOLDI, a traditional footwear brand, launched the first footwear design contest in Argentina. The communication campaign for the contest was developed. The concept was to create crazy designs for shoes: those that fly for creative minds, those which would jump in a rainy day and those for adventurous spirits. http://www.behance.net/Gallery/Grimoldi-Design-Contest/228213 2007 Grimoldi Design Contest Communication Campaign GRIMOLDI, a traditional footwear brand, launched the first footwear design contest in Argentina. The communication campaign for the contest was developed. The concept was to create crazy designs for shoes: those that fly for creative minds, those which would jump in a rainy day and those for adventurous spirits. http://www.behance.net/Gallery/Grimoldi-Design-Contest/228213 Sun, 17 May 2009 20:26:16 -0500 2009 LIVE Postgraduate Project in Escola Elisava, Pompeu Fabra University, Barcelona, Spain. Team work with Tamara Jiménez. Communication Campaign for expositions within Ibiza and Buenos Aires. The expositions are made from pictures of the citizens of each city and, as they happen at the same time, they are part of the same event. The chosen concept to develop the campaign was simultaneity, expressed trough strategy, creating pieces that work for both expositions, and trough graphics, using superposition and applying a color code to identify each city. The created visual system could be used for future expositions between other cities. Development of the naming, concept and graphic image. http://www.behance.net/Gallery/VIVE/228206 2009 LIVE Postgraduate Project in Escola Elisava, Pompeu Fabra University, Barcelona, Spain. Team work with Tamara Jiménez. Communication Campaign for expositions within Ibiza and Buenos Aires. The expositions are made from pictures of the citizens of each city and, as they happen at the same time, they are part of the same event. The chosen concept to develop the campaign was simultaneity, expressed trough strategy, creating pieces that work for both expositions, and trough graphics, using superposition and applying a color code to identify each city. The created visual system could be used for future expositions between other cities. Development of the naming, concept and graphic image. http://www.behance.net/Gallery/VIVE/228206 Sun, 17 May 2009 20:26:21 -0500 2008 Illustration System Visual System Workshop, by Martin Lorenz. Postgrade in Graphic Design, Escola Elisava, Pompeu Fabra University, Barcelona, Spain. Illustration system by using four simple shapes: square, circle, hexagon and triangle. This is a code, a language, and by following certain rules, everyone could create a character, illustrate and idea, express feelings. http://www.behance.net/Gallery/Illustration-System/228203 2008 Illustration System Visual System Workshop, by Martin Lorenz. Postgrade in Graphic Design, Escola Elisava, Pompeu Fabra University, Barcelona, Spain. Illustration system by using four simple shapes: square, circle, hexagon and triangle. This is a code, a language, and by following certain rules, everyone could create a character, illustrate and idea, express feelings. http://www.behance.net/Gallery/Illustration-System/228203 Sun, 17 May 2009 20:26:26 -0500 2008 Woodcut Poster Postgrade in Graphic Design, Escola Elisava, Pompeu Fabra Uniersity, Barcelona, Spain. Team Work with Tamara Jiménez. The task was to develop a Poster for a presentation using the woodcut technique. We created an RGB poster using CMY layers for printing. http://www.behance.net/Gallery/The-Woodcut-Posters/228216 2008 Woodcut Poster Postgrade in Graphic Design, Escola Elisava, Pompeu Fabra Uniersity, Barcelona, Spain. Team Work with Tamara Jiménez. The task was to develop a Poster for a presentation using the woodcut technique. We created an RGB poster using CMY layers for printing. http://www.behance.net/Gallery/The-Woodcut-Posters/228216 Sun, 17 May 2009 20:26:09 -0500