For me, the story of becoming an illustrator began like any other story: when you least expect it. Thus, when I was a student at the Faculty of Journalism, during a layout course, I realized I did not want to write in magazines, but to illustrate them. It was a spontaneous desire to draw words, rather than expres… Read More
For me, the story of becoming an illustrator began like any other story: when you least expect it. Thus, when I was a student at the Faculty of Journalism, during a layout course, I realized I did not want to write in magazines, but to illustrate them. It was a spontaneous desire to draw words, rather than express them correctly, truthfully and journalistic. Then, when I put the pen on my bench and looked for the pencil in my bag, I decided to apply to the Graphic Design Department of the University of Arts. I was admitted and started to draw all the words I couldn’t find and verbalize when I saw myself as a journalist.
After graduation, I went to Valencia for a master in graphic design and illustration, and this experience helped me take my passion to another level and made me what I am today – personally and professionally. There, my interest in details grew, I used to spent hours and days on end drawing, learning, experimenting new things. I think Spanish words also helped, as I would illustrate them in order to learn, with no prior journalistic attempts.
Currently, I am working under my personal brand, Mădălina Ţânţăreanu. I love working with typography, transforming words in images and taking them to the border between graphic design and illustration . “Illustrated typography ” is the concept that I am developing and the basis of most of my works. Starting from floral, fantasy, geometric shapes, I create worlds, stories, experiences around the letters. Pushing type to it s limit . When I am not using letters as form, I lose myself in complex and highly detailed illustrations for postcards, t-shirts and other media.
I work in ink and pencil, mostly in black and white. I prefer this technique as black and white make the message of my illustrations more powerful, clear and concise – Less is more. Sometimes I add color, but I am careful not to center the essence of the story
around chromatic elements, and just leave it in the visual power of shapes. I think black and white make the most colorful drawings. Moreover, I prefer hand drawing, as I think it makes a project more authentic and personal. I always like to say that a drawing done by hand is like an e-mail turned into handwritten letter and mailed to the recipient. So I prefer to write letters instead of sending emails. Read Less