Showcase & Discover Creative Work

Lebanese by nature, New Yorker by choice.

Currently working on launching a digital analytics tool with an awesome start-up in NYC, starting a toothbrush company, trying to stay in America.

I get dangerously excited about hand-lettered typography, strange coincidences, women's health, and vintage objects. Say hello! Read Less

It's often hard to explain to people (read: parents) what I do, mainly because I like doing a lot of different things. In the past few years, I've used my design skills and my passion for helping people to:

- launch a social initiative promoting online dialogue about female sexuality in Lebanon
- reinvent an ancient tooth-cleaning twig that was voted #27 on The Dieline 100.
- cheer up grumpy New Yorkers on a rainy day dressed as Mary Poppins.
- change the way we shop in boutiques using a smartphone.
- create a fully-functional golf hole inspired by the phobia of Magic.
- and many, many even more bizarre things.

Don't believe me? Check out my portfolio and see for yourself! Read Less