Led omni-channel visual branding across the company, ideating, developing, and delivering fresh, on-brand solutions that reinforced the core brand, launched and promoted new products and features, elevated employer branding, and boosted corporate culture. Reported to Creative Director and Head of Brand.

• Led concept, design, production, and asset management of large-scale, integrated print and digital marketing campaigns.
• Managed video production needs across the company, setting look and feel of customer testimonials, product demos, and culture videos, and serving as main point of contact for external vendors.
• Maintained ongoing partnership with Web Optimization team to develop, test, and implement new features and solutions that drove website traffic and yielded higher conversion rates.
• Served as brand ambassador to cross-functional teams, such as People Ops and Facilities, to internally uphold brand integrity throughout company’s growth.
• Collaborated with Creative Director to streamline team workflow, boost output and improve cross-team communication.

Successfully designed, art directed, and published a 950-page, hardcover cookbook, currently sold nationwide through Barnes & Noble and Amazon retailers. Elevated the core brand aesthetic by developing brand guidelines and standards for all divisions of the company. Reported to Founder/CEO and Director of Communications.

• Directed eight major photo shoots for the cookbook, working directly with the Founder/CEO, photographer, and head kitchen staff to prep and style over 200 dishes.
• Successfully opened a new restaurant in Ridgeland, Miss., with elevated, cohesive branding across print ads, menus, Grand Opening event materials, billboards, and airport signage.
• Designed and managed production and delivery of event materials for upscale fundraisers, dinners, restaurant openings, and sales/investor presentations for new restaurant concepts.
• Launched new packaging design for a series of frozen cheesecakes.

As the company’s first full-time hire, I led creative development and production through the company's nine-year evolution from a three-person design shop to a full-service marketing agency. Worked directly with Founder/Creative Director and Co-founder/Copywriter to create award-winning brands and scalable branding solutions that drove business growth and gained notoriety within the community.

• Led brainstorming and brand discovery sessions to review project goals as a team and identify uniquely innovative solutions.
• Visually translated written creative briefs into mood boards to serve as brand roadmaps for the entire production team.
• Managed production across roles to ensure timely delivery, highest and best standards of quality, and consistent results.
• Mentored new talent and fostered a positive environment of creative learning and growth.
• Enforced strict brand adherence across entire internal production team as well as outside vendors and contractors.
• Contributed creative expertise to sales pitches and client presentations.

• Developed award-winning marketing and advertising campaigns, working closely with clients to review their goals and objectives, define project deliverables, develop concepts and execute multi-channel solutions

• Conducted client presentations and internal critiques

• Produced estimates for design and production services

• Contracted and directed external vendors and coordinated photography and tv/video shoots

• Oversaw print production and attended press checks

• Interviewed, selected, and supervised graphic design interns

• Maintained office equipment and tools for the department