José Cintrón
Senior Creative: Graphic Design and Art Direction
New York, NY, USA
617-216-9252
www.studio-cintron.com
Senior creative with agency experience, specializing in designing integrated branding solutions & strategies that create impactful brand encounters and build brand equity
Work Experience
Studio Cintron
Creative Director
Established a creative studio specializing in integrated branding solutions and stratagem:
• Developed the integrated campaign that launched the Men’s Soap Shop into the wholesale grooming market; campaign bolstered holiday sales by 300%
• Art Directed the product packaging & photography of the Men’s Soap Shop, that repositioned the company from a local-made product line to compete in the mainstream retail & wholesale markets
• Art directed the “Why It Matters” print campaign that enabled the Bermuda Hospital Charitable Trust to raised $40M in public donations
• Redesigned the Harvard Medical School’s Office of Diversity Inclusion & Community Partnership website and oversaw web production
• Developed the integrated campaign that launched the Men’s Soap Shop into the wholesale grooming market; campaign bolstered holiday sales by 300%
• Art Directed the product packaging & photography of the Men’s Soap Shop, that repositioned the company from a local-made product line to compete in the mainstream retail & wholesale markets
• Art directed the “Why It Matters” print campaign that enabled the Bermuda Hospital Charitable Trust to raised $40M in public donations
• Redesigned the Harvard Medical School’s Office of Diversity Inclusion & Community Partnership website and oversaw web production
December 2016
- Present
New York, United States
Bank Of America Corp.
Senior Graphic Designer (Freelance)
Developed branded solutions for internal promotions, industry events, new business presentations:
• Designed the SAFE (Safety for Everyone) integrated campaign, a corporate-wide (200k employees)
messaging & training effort to galvanized workplace safety & data protection
• Coutured new business presentations to maximize the advantages of the bank's corporate investment and wealth management services
• Designed the SAFE (Safety for Everyone) integrated campaign, a corporate-wide (200k employees)
messaging & training effort to galvanized workplace safety & data protection
• Coutured new business presentations to maximize the advantages of the bank's corporate investment and wealth management services
December 2016
- March 2021
New York, United States
Arnold Worldwide
Senior Graphic Designer
Created design solutions and branding campaigns that promoted brand dialogue, encouraged consumer action, and built brand equity:
• Developed the Volvo C30 print campaign that debuted the sports coupés launch in North American
• Designed the advertising pitch submissions that successfully won new client accounts Pergo Flooring, Alli Weight Loss, and Vontage VoIP Phone
• Spearheaded the development of a—limited-edition—packaging concepts for Gillette’s TAG Body Shots mobile fragrance applicator/cartridge system
• Art directed the redesign and brand photography of Pergo Flooring’s print collateral and retail branding assets
• Developed the Volvo C30 print campaign that debuted the sports coupés launch in North American
• Designed the advertising pitch submissions that successfully won new client accounts Pergo Flooring, Alli Weight Loss, and Vontage VoIP Phone
• Spearheaded the development of a—limited-edition—packaging concepts for Gillette’s TAG Body Shots mobile fragrance applicator/cartridge system
• Art directed the redesign and brand photography of Pergo Flooring’s print collateral and retail branding assets
February 2003
- November 2007
Massachusetts, United States
Education
Massachusetts College Of Art And Design (MassArt)
Bachelors in Illustration & Graphic Design
August 1998
- March 2001
Boston, Massachusetts, United States
Awards
Skills
Adobe CC,
Art Direction,
Creative Direction,
Design Production,
Graphic Design,
Illustration,
Microsoft Office,