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Bēhance

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::: Handwriting, Calligraphy, typography and lettering at service of branding and packaging.
::: Highly expressive logos based in casual calligraphy.
::: Signature based logotypes. Naturalist calligraphy.
Cumputer fonts cannot compete against the effectiveness and communication power of handwriting and casual calligraphy.

The principles of the traditional calligraphy (beauty, order, rythm..) often does not fits the needs of modern branding.

My work contains those classic values, but focuses on the expressive p… Read More
Cumputer fonts cannot compete against the effectiveness and communication power of handwriting and casual calligraphy.

The principles of the traditional calligraphy (beauty, order, rythm..) often does not fits the needs of modern branding.

My work contains those classic values, but focuses on the expressive power of the stroke on paper to obtain distinctive, genuine and highly communicative logos. No dogmas, no restrictions. Just effective communication.

I also take advantage of the principles of graphology to reinforce the connotative aspects of the project. Read Less
Garment decoration, customization, positional prints, packaging, labeling...
Member Since: Jun 15, 2009