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Joanna Peña-Bickley is a humble visionary that has lead the way for such companies as IBM Interactive Experience, Wunderman, Digitas, Substance Studios and Organic by applying her vast experience in creative ideation, strategy and branding.

Joanna brings valuable award-wining creative experience in the management o… Read More
Joanna Peña-Bickley is a humble visionary that has lead the way for such companies as IBM Interactive Experience, Wunderman, Digitas, Substance Studios and Organic by applying her vast experience in creative ideation, strategy and branding.

Joanna brings valuable award-wining creative experience in the management of large and complex marketing campaigns with such companies as Facebook, Nokia, Microsoft, Hershey's American Express, Nestle Purina, JP Morgan Chase, Diners Club International, FTD.com, Abbott, Warner Bros, MTV, Pepsi and Jim Beam Brands.

Joanna's outstanding creative vision and "push the envelope" style has garnered her both national and international accolades. In 2010, Facebook recognized her as a marketing innovator. Her Nokia Share The Love campaign received 2 OMMA and 2 IAC Awards. From 2008-2009, her iconic and innovative work with Nationwide Insurance won 5 Telly awards. In 2007, Her reality show Watch & Whoa with Ice Breakers and MTV captured a Mixx award as well as a place on Silicon Alley's top 100 rising stars. In 2006, Contagious Magazine noted her endeavors with American Express as "The Future of Social Media". In 2003, Joanna and her creative teams received 2 Webby awards. In 2001, her innovative approach to IBM's relationship marketing program captured six Tempo awards - including the coveted Jay Gondleman award for innovation.

Joanna’s blog, ON: digital + marketing, has captured the pulse of emerging media scene and garnered the attention of over half a million readers.

Joanna is regarded as an avid fundraiser and advocate for public school music programs, AIDS and human rights charities. Late at night, with her home finally quiet, Joanna takes her artistic passion from pixels to paint as she settles in to create with oils and acrylics.

Like any great leader, if you asked Joanna what her crowning achievement is, she would break out shots on her mobile phone of her best art work her four children, Rebecca, Rachel, Thomas and Leah. Read Less
  • Executive - Chief Creative Officer, IBM Interactive Experience, IBM Global Business Services
    IBM — New York, NY, USA
  • Freelance Exec. Creative Director
    Substance — New York, NY, USA
  • Creative Director
    Critical Mass — New York, NY, USA
  • SVP, Group Creative Director
    Wunderman — NY, USA
  • VP, Interactive Creative Director
    TracyLocke — New York, NY, USA
  • VP, Assoc. Creative Director
    Digitas — New York, NY, USA
  • Design Director
    BBG Worldwide Digital — New York, NY, USA
View Full Resume →
Member Since: Feb 15, 2011