Jimmy Smith  //  E Numbers
Project ToolsProject Info
A self directed investigation into what e numbers are and informing people through type as image.

The work explored new directions into everyday products inspiring 3d type. I worked with flamingo feathers, pigs fat and raw sheep's wool.

The images become a direct response for a website aimed at the informing of e numbers, through a consumer point of view.
The examples below uses a capital script font to show how the e number is disguised within glamorous foods.