I manage a team of multi-disciplinary designers & brand custodians at Singapore's largest Telecommunications company, providing creative solutions and brand guidelines for consumer facing marketing communications in the form of online & offline creatives.

Partnering and managing external creative agencies for creative output on large campaigns and product launches.

Mentor and manage junior designers, taking the lead on larger campaigns and product launches. Providing detailed design guidelines applicable to consumer facing marketing communications online and offline.

Brand custodian and in charge of copywriting + design output for a major internal digitalization initiative.

Specialising in Editorial and Branding design