Swirl is an online E-Commerce sample sale site that needed a balance of:
• crisp, clean, professional photography
• a rotating staff of freelance photographers and retouchers.
• minimal post production without sacrificing quality.
• high volume imagery
• 24 hr turn-a-rounds from initial photography to final retouched files.
Lighting sets, Photoshop scripts and workflow, file management, and equipment packages were customized for both fashion and product photography.
Consult Art Directors and production managers how to utilize the new system, identify potential problems, and troubleshoot to maintain an efficient workflow.
Provide long-term support for overflow of post production.