I am a seasoned advertising professional, originally from Colombia. Over the course of my 17-year career, I have had experience working as both a Copywriter and Creative Director in several prominent advertising agencies, including TCH (Argentina), Young & Rubicam (Col), Saatchi and Saatchi (Puerto Rico), Alma DDB (USA), and Dieste (USA).
During my tenure in these agencies, I have successfully managed renowned brands such as AT&T, Clorox, McDonald's, Pepsi, Miller, Wells Fargo, Toyota, Lexus, Fiat, Adidas, Land Rover, Colgate, UNICEF, Texaco, and Goodyear.
Throughout my career, I have earned various accolades and awards, including 4 bronze Clio Awards, 22 Cannes awards in the last decade, which comprise gold, 3 bronzes and 2 silvers. Additionally, I've secured 41 local Colombian awards, including 4 Grand Prix titles, 18 local awards from Puerto Rico (including 2 Grand Prix distinctions), 37 Fiap awards (including 5 golds), and 15 Ojo de Iberoamérica awards (including 8 golds).
My work has also been featured in D&AD, and I am a two-time "Ad of the Week" recipient in Archive Magazine, where I have been featured 14 times and ranked as #1 in the USA in the last 10 years. Notably, one of my campaigns was included in AdLatina's "20 Best Campaigns in the Last Decade" list. Moreover, I have received 6 New York Festival awards, one of which is a gold award, 6 USH awards, 17 Sol de San Sebastián awards, and recognition, shortlists, and merits at the One Show and London Festival.
I have also had the privilege of serving on the jury for several esteemed advertising awards, including: New York Festival and Ojo de Iberoamérica.