Igor Saraiva Personal RSS Feed http://www.behance.net/IgorSaraiva Boulder translates the concept of the style of rock-climbing without protection ropes, on a quintessential smooth large rock. This Corporate Identity was created for an adventure-clothing store inside a shopping center. After the brainstorming phases and the design of the logo, the designers decided to add a complementary element to reinforce the brand image. Almost 30 tests were made with white paint on big black sheets. Not satisfied with the results, a new and innovative technique was developed to create these “splashes”. This project contains complex studies of proportions and diverse grid constructions, all described on the Identity Manual delivered to the client. http://www.behance.net/Gallery/Graphic-Design-Boulder/218064 Boulder translates the concept of the style of rock-climbing without protection ropes, on a quintessential smooth large rock. This Corporate Identity was created for an adventure-clothing store inside a shopping center. After the brainstorming phases and the design of the logo, the designers decided to add a complementary element to reinforce the brand image. Almost 30 tests were made with white paint on big black sheets. Not satisfied with the results, a new and innovative technique was developed to create these “splashes”. This project contains complex studies of proportions and diverse grid constructions, all described on the Identity Manual delivered to the client. http://www.behance.net/Gallery/Graphic-Design-Boulder/218064 Tue, 28 Apr 2009 16:21:22 -0500 Panasonic wanted an innovative vision for the kitchen of the future. Also, the company needed a strategy to strengthen its corporate identity and offer a sustainable and flexible way of living. Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety, leisure, free time, silence and body & mind health. The metaphor concept of the typical Italian “piazza”, was used as a central place like a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication and exchange, a rich and sensorial experience. This Panasonic future kitchen will become an important part of this new luxury. http://www.behance.net/Gallery/Strategic-Design-Panasonic/218055 Panasonic wanted an innovative vision for the kitchen of the future. Also, the company needed a strategy to strengthen its corporate identity and offer a sustainable and flexible way of living. Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety, leisure, free time, silence and body & mind health. The metaphor concept of the typical Italian “piazza”, was used as a central place like a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication and exchange, a rich and sensorial experience. This Panasonic future kitchen will become an important part of this new luxury. http://www.behance.net/Gallery/Strategic-Design-Panasonic/218055 Tue, 28 Apr 2009 16:03:39 -0500 This is a 2-person project of a Product Development and Construction of a Gravitational car steered with leg-movement. It steers children away from the virtual world and gets them in touch with Nature while also encouraging friendship. Designed as a Final Thesis of Product Design course, this car fulfills the ergonomic and anthropometric requirements. Created through the user-centered approach, it has independent wheel suspension, disk-brake system, seat adjustment and shock-absorbing bar. http://www.behance.net/Gallery/Off-Road-Gravity-Car/218011 This is a 2-person project of a Product Development and Construction of a Gravitational car steered with leg-movement. It steers children away from the virtual world and gets them in touch with Nature while also encouraging friendship. Designed as a Final Thesis of Product Design course, this car fulfills the ergonomic and anthropometric requirements. Created through the user-centered approach, it has independent wheel suspension, disk-brake system, seat adjustment and shock-absorbing bar. http://www.behance.net/Gallery/Off-Road-Gravity-Car/218011 Tue, 28 Apr 2009 15:48:26 -0500 This 3-month project provides a future scenario vision (Product/Service System) to lead Ferrero towards Sustainability. Some of the surrounding forces taken into consideration were: the development of the food industry, emerging packaging technologies, economic forces, the approval of governmental laws, the consumer habits/behaviors etc. The results and ideas generated were categorized and weighted in more than 180 short and long-term directives derived from the use of the Life Cycle Assessment (LCA) tool. It undoubtedly minimizes the effects of packaging on the environment, avoiding the so-called “green-washing”. http://www.behance.net/Gallery/Strategic-Design-Ferrero/217824 This 3-month project provides a future scenario vision (Product/Service System) to lead Ferrero towards Sustainability. Some of the surrounding forces taken into consideration were: the development of the food industry, emerging packaging technologies, economic forces, the approval of governmental laws, the consumer habits/behaviors etc. The results and ideas generated were categorized and weighted in more than 180 short and long-term directives derived from the use of the Life Cycle Assessment (LCA) tool. It undoubtedly minimizes the effects of packaging on the environment, avoiding the so-called “green-washing”. http://www.behance.net/Gallery/Strategic-Design-Ferrero/217824 Tue, 28 Apr 2009 10:00:40 -0500 Trend is a worldwide well-known Italian mosaic factory. Among others, Trend produces colored glasses, Venetian enamel, gold leaf glass tesserae, agglomerates and natural stones. The company explores its creativity along with designers and architects thanks to the commitment towards research and development. Nevertheless, the company recognized the need to create an innovative selling point. This project was carried out for 6 months in order to develop a Flagship Store that communicated Sustainability. The developed solution interacts with the client connecting Arts and Innovation together. Besides being a product display, it’s also a cultural meeting point that educates about the environment, offers exclusive services and creates an experience for the customer during all phases of the purchase (pre, during and post purchasing). http://www.behance.net/Gallery/Strategic-Design-Trend/217909 Trend is a worldwide well-known Italian mosaic factory. Among others, Trend produces colored glasses, Venetian enamel, gold leaf glass tesserae, agglomerates and natural stones. The company explores its creativity along with designers and architects thanks to the commitment towards research and development. Nevertheless, the company recognized the need to create an innovative selling point. This project was carried out for 6 months in order to develop a Flagship Store that communicated Sustainability. The developed solution interacts with the client connecting Arts and Innovation together. Besides being a product display, it’s also a cultural meeting point that educates about the environment, offers exclusive services and creates an experience for the customer during all phases of the purchase (pre, during and post purchasing). http://www.behance.net/Gallery/Strategic-Design-Trend/217909 Tue, 28 Apr 2009 12:01:47 -0500 Service Design Scenario for the wellbeing of the contemporary worker Accor is the market leader in the corporate services, boasting a global presence. However, innovation was needed in order to meet demands of the contemporary and modern employment market: to make it fluid and global. This project was developed in 4 intense phases: research, analysis, synthesis and development. This strategy uses the current Accor Product-System to meet the workers’ needs and expectations and help client organizations to attract, motivate and win customer loyalty. It provides services that make life easier, enhances well-being, improves employees’ performance and generates benefits for all the players. http://www.behance.net/Gallery/Strategic-Design-Accor/217883 Service Design Scenario for the wellbeing of the contemporary worker Accor is the market leader in the corporate services, boasting a global presence. However, innovation was needed in order to meet demands of the contemporary and modern employment market: to make it fluid and global. This project was developed in 4 intense phases: research, analysis, synthesis and development. This strategy uses the current Accor Product-System to meet the workers’ needs and expectations and help client organizations to attract, motivate and win customer loyalty. It provides services that make life easier, enhances well-being, improves employees’ performance and generates benefits for all the players. http://www.behance.net/Gallery/Strategic-Design-Accor/217883 Tue, 28 Apr 2009 10:51:29 -0500