Gerardo came to New York from Argentina on a scholarship, completing
both his BFA and MFA degrees at the School of Visual Arts. It was
there where he learned to write about himself in the third person.
After launching his advertising career at Ogilvy, where he stayed for
three years, he embarked on a freelance to… Read More
Gerardo came to New York from Argentina on a scholarship, completing
both his BFA and MFA degrees at the School of Visual Arts. It was
there where he learned to write about himself in the third person.
After launching his advertising career at Ogilvy, where he stayed for
three years, he embarked on a freelance tour, which included Fallon
NY, Black Rocket and Leagas-Delaney.
In 2000 he took a position at McKinney & Silver, where he created
award-winning work for Audi of America and Royal Velvet. His work for
the NAACP, earned AdAge’s “Best Poster of 2000,” as well as a Clio
award. Due to its poignancy, the poster gave the NAACP ample media
coverage.
Upon his return to NYC in 2002, Gerardo worked at Kirshenbaum, where
his clients included Target, AdCouncil, Citicards, and Wyndham. At
SS+K, another New York agency, he did work for the UN Blue Helmets
featuring peace advocate George Clooney.
When Gerardo the Art Director is not making ads, Gerardo the artist
takes over. He mantains that both his advertising and personal work
share the exact same goal: To touch a nerve. One of his cartoons took
first prize at a UNESCO-sponsored salon in France themed “Children and
Nature,” while another won first prize at an international postal
stamp design competition held by the Hungarian postal service. Some of
his fine art photography was auctioned at Sotheby’s Tel Aviv. He is
one of three artists honored with the Maurice Sendak fellowship this
year.
Gerardo’s work has been featured in Communication Arts, Archive,
AdAge, Adweek, Print and Critique magazines. He has lectured at SVA,
Pratt, and the New School in NYC. He lives in Brooklyn with his
family. Read Less
F GQFeatured On: 12/22/12
